Business transformation and service creation through the generative AI assistant “SAISON ASSIST”
First written in FY2024-Q3. 2 of 3 entries say "Advanced", first in FY2026-H1. Latest entry: FY2026.
83 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition, as future growth areas, we will seek to expand financial services and cross-selling by strengthening collaboration with banks, while accelerating the acquisition of new customers, particularly among younger people, to expand our earnings base over the medium to long term. We will also seek to maximize customer touchpoints by enhancing our call centers and advancing our marketing through the use of AI.」
The company expanded its use of generative AI and AI beyond company-wide operations to expanding customer touchpoints through enhanced call centers and advanced marketing. - FY2026-H1AdvancedAnnual report
「In addition, in September 2025, the company formulated the CSAX strategy (Credit Saison AI Transformation) as a new phase of the CSDX strategy and introduced the enterprise generative AI service ChatGPT Enterprise, provided by OpenAI, Inc., to all employees. The company is promoting the redesign of operations across the group on the assumption that AI will be used, with the aim of achieving both higher productivity and creativity, further improving operational efficiency and enhancing the customer experience.」
To expand its use of generative AI, the company introduced ChatGPT Enterprise to all employees in addition to the existing “SAISON ASSIST,” broadening the initiative to company-wide business redesign. - FY2024-Q3First statedAnnual report
「The company developed in-house the AI assistant “SAISON ASSIST,” which helps summarise documents and develop planning ideas, and began initiatives to review business processes centred on the use of generative AI and create new services by making it available to all employees.」
The company developed an in-house AI assistant using generative AI and began making it available to all employees. This was described as a new initiative aimed at reviewing business processes and creating new services.