JFA Major Partner agreement and renewal as the SAMURAI BLUE Card
First written in FY2024-Q1. 2 of 3 entries say "Advanced", first in FY2024-Q2. Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「In addition to the “Tokyo Dome City Card <SAISON>” with Tokyo Dome, a member of the Mitsui Fudosan Group, and the “SAISON CARD Digital <JI BLUE>” developed through sponsorship of the Japan national soccer team, the Company promoted the acquisition of new customer segments by developing collaboration cards with the artist Ado and other initiatives.」
The Company developed SAISON CARD Digital <JI BLUE> through its sponsorship of the Japan national soccer team, expanding JFA-related card initiatives into smartphone-based products completed entirely on mobile devices. - FY2024-Q2AdvancedAnnual report
「In November 2023, the company renewed the existing “JAPAN Card Saison” credit card supporting the Japan national football team as the new “SAMURAI BLUE Card,” adding various services, and began accepting new applications.」
In connection with the JFA Major Partner agreement, the company renewed the JAPAN Card Saison as the SAMURAI BLUE Card and began accepting new applications. - FY2024-Q1First statedAnnual report
「The company also entered into an 8-year “JFA Major Partner” agreement with the Japan Football Association (JFA) starting in 2023, and Japan national team midfielder Junya Ito became an official ambassador for Credit Saison. The company plans to renew the existing “JAPAN Card Saison” credit card supporting the Japan national football team as a new credit card, the “SAMURAI BLUE Card,” with various additional services, by the end of the year.」
The company entered into an 8-year Major Partner agreement with JFA, appointed an official ambassador and planned to renew the JAPAN Card Saison as the SAMURAI BLUE Card within the year.