Announced details
Economics, consumption, the creator economy, the passion economy, the content business and fandom culture
MARUI GROUP CO.,LTD. and 株式会社黒鳥社 jointly operate the research media platform.
A content label whose mission is to “Re-Imagine alternative ways of being,” producing content across magazines, websites, video, events and travel. In February 2025, it opened TIGER MOUNTAIN, a bookstore and gallery in Toranomon, Tokyo.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | まるいらぼ (Marui Lab research media platform), Newsletter, あおいらぼ (Aoi Lab interview podcast series) |
| Counterparty | 株式会社黒鳥社 |
| Counterparty overview | A content label whose mission is to “Re-Imagine alternative ways of being,” producing content across magazines, websites, video, events and travel. In February 2025, it opened TIGER MOUNTAIN, a bookstore and gallery in Toranomon, Tokyo. |
| Relationship with the Company | MARUI GROUP CO.,LTD. and 株式会社黒鳥社 jointly operate the research media platform. |
| Launch date | 7 July 2026 (planned establishment and release of the first article) |
| Applicable area | Economics, consumption, the creator economy, the passion economy, the content business and fandom culture |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To explore MARUI GROUP CO.,LTD.’s management vision, “An economy driven by what people love,” reconsider how society and the economy should function, and expand the circle of people who share these ideas.