Sales for this month
July 2026Sales at the Ginza store increased 1.3% year on year, while sales at the Ginza main store, including the Asakusa store, increased 1.1%. Both duty-free sales and sales to domestic customers exceeded the previous year's levels.
Acceleration in purchases by overseas customers against the backdrop of the weaker yen, Strong sales sustained by customer traffic promotion campaigns at the Ginza store in the previous year, Strong sales, primarily to external sales customers, following the major renovation of the Louis Vuitton Ginza store in the previous year
Expand sales through various measures, including initiatives to serve customers from a broad range of countries and measures to encourage domestic customers to visit the stores
A preliminary sales report for August 2026 is scheduled for disclosure at 4:00 p.m. on 1 September (Tuesday)
Ginza Main Store August 8 / September 2.4 / October -7.4 / November -2.2 / December -10.8 / January -15.8 / February 2.7 / March -4.3 / April 7 / May 18.2 / June 0 / July 1.1 / Matsuya Ginza August 8.5 / September 2.2 / October -7.6 / November -1.2 / December -10.1 / January -16.3 / February 3.1 / March 0.8 / April 8.5 / May 18.9 / June 1.4 / July 1.3 / Matsuya Asakusa August -3.4 / September 4.7 / October 0 / November -22.7 / December -20.1 / January -2.8 / February -4.7 / March -47.4 / April -22.4 / May 2.4 / June -22.8 / July -3.1
Scope of aggregation: Specific business format (by store)
| Item | Details |
|---|---|
| Month Covered | July 2026 |
| Scope of aggregation | Specific business format (by store) |
| Year-on-year change in monthly net sales | Ginza Main Store 1.1 / Ginza Store 1.3 / Asakusa Store -3.1 |
| Year-on-Year Change in Customer Count | Ginza Main Store 1.8 / Ginza Store 0.2 / Asakusa Store 4.7 |
| Year-on-year change by category | By product (Ginza main store) Men's apparel and accessories 18 / Women's apparel and accessories 11.9 / Children's apparel and accessories 31.5 / Kimono, bedding and other -7.8 / Total apparel 12.7 / Personal items and accessories 2.9 / General merchandise -18.4 / Furniture -10.9 / Home appliances 10.6 / Household products 41.1 / Total household goods 9.6 / Foods -3.5 / Restaurants and cafés 4.6 / Services and other 33.1 / Total 1.1 / By product (Matsuya Ginza) Men's apparel and accessories 16.6 / Women's apparel and accessories 12.7 / Children's apparel and accessories 31.5 / Kimono, bedding and other -16.2 / Total apparel 12.8 / Personal items and accessories 2.7 / General merchandise -20.7 / Furniture -10.4 / Home appliances 10.6 / Household products 41.3 / Total household goods 10 / Foods -1.5 / Restaurants and cafés 4.6 / Services and other 45.7 / Total 1.3 |
| Key KPIs | Duty-free sales (cosmetics) Value 14 % increase / Year on year 14 % increase / Duty-free sales (luxury-brand shoes, bags and other items) Value 4.4 % increase / Year on year 4.4 % increase / Sales to domestic customers excluding duty-free sales Value 2 Approx. % increase / Year on year 2 Approx. % increase |
| Monthly Commentary | Sales at the Ginza store increased 1.3% year on year, while sales at the Ginza main store, including the Asakusa store, increased 1.1%. Both duty-free sales and sales to domestic customers exceeded the previous year's levels. |
| Factors Affecting the Change | Acceleration in purchases by overseas customers against the backdrop of the weaker yen, Strong sales sustained by customer traffic promotion campaigns at the Ginza store in the previous year, Strong sales, primarily to external sales customers, following the major renovation of the Louis Vuitton Ginza store in the previous year |
| Measures from the following month onward | Expand sales through various measures, including initiatives to serve customers from a broad range of countries and measures to encourage domestic customers to visit the stores |
| Monthly trend for the same period last year | Ginza Main Store August 8 / September 2.4 / October -7.4 / November -2.2 / December -10.8 / January -15.8 / February 2.7 / March -4.3 / April 7 / May 18.2 / June 0 / July 1.1 / Matsuya Ginza August 8.5 / September 2.2 / October -7.6 / November -1.2 / December -10.1 / January -16.3 / February 3.1 / March 0.8 / April 8.5 / May 18.9 / June 1.4 / July 1.3 / Matsuya Asakusa August -3.4 / September 4.7 / October 0 / November -22.7 / December -20.1 / January -2.8 / February -4.7 / March -47.4 / April -22.4 / May 2.4 / June -22.8 / July -3.1 |
| Next Scheduled Disclosure | A preliminary sales report for August 2026 is scheduled for disclosure at 4:00 p.m. on 1 September (Tuesday) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.At the Ginza store, purchases by overseas customers accelerated against the backdrop of the weaker yen. The company explained that sales continued to grow this year compared with the strong sales generated by customer traffic promotion campaigns at the Ginza store last year and the favorable performance following the major renovation of the Louis Vuitton Ginza store. Going forward, the company will focus on serving overseas customers and measures to attract domestic customers.