Expanding the Market Share of the Tombstone Business by Leveraging the Store Network
First written in FY2016. 9 of 11 entries say "Restated". Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023RestatedAnnual report
「Market Share Expansion」
The company has identified expanding market share as a material sustainability issue. - FY2022RestatedAnnual report
「Regarding developments related to gravestone sales, demand for easily accessible cemeteries is increasing due to population concentration in urban areas and an ageing population, while regulations on cemetery development are being tightened, particularly in urban areas. As a result, there is a shortage of cemeteries that meet customer needs.」
The company continues to secure cemeteries, a prerequisite for the gravestone business, and address diverse burial needs. - FY2021-Q3AdvancedAnnual report
「In addition, on our website, we launched a consultation page for tree burials and perpetual memorial graves alongside the Obon preparation fair starting in June to raise awareness of the business and attract customers. In November, we branded indoor cemeteries as “station-front cemeteries” and conducted a coordinated promotion across TV commercials, newspaper inserts, direct mail and the website, aiming to address diverse needs for memorial services for cremated remains.」
In addition to the consultation page for tree burials and perpetual memorial graves, the company promoted indoor cemeteries as “station-front cemeteries” across multiple media, expanding its awareness-building and customer-attraction measures. - FY2021-Q2RestatedAnnual report
「In addition, on our website, alongside the Obon preparation fair starting in June, we launched a consultation page for tree burials and perpetual memorial graves, implemented customer-attraction measures to raise awareness of the business, and aimed to address diverse needs for memorial services for cremated remains.」
The company continues customer-attraction measures to raise awareness by operating a consultation page on its website. - FY2021-Q1RestatedAnnual report
「In addition, on our website, alongside the Obon preparation fair starting in June, we launched a consultation page for tree burials and perpetual memorial graves, implemented customer-attraction measures to raise awareness of the business, and aimed to address diverse needs for memorial services for cremated remains.」
The company continues to address diverse needs for memorial services for cremated remains by launching a consultation page for tree burials and perpetual memorial graves on its website and raising awareness of the business. - FY2020-Q3RestatedAnnual report
「In the gravestone business, we implemented customer-attraction measures to raise awareness of the business through TV commercials.」
The company continues measures aimed at expanding the gravestone business through higher business awareness and customer attraction via TV commercials. - FY2020-Q2RestatedAnnual report
「In the gravestone business, we implemented customer-attraction measures to raise awareness of the business through TV commercials and aimed to address diverse needs for memorial services for cremated remains, including indoor cemeteries.」
The company continues to raise business awareness through TV commercials and address diverse needs for memorial services for cremated remains, including indoor cemeteries. - FY2020-Q1RestatedAnnual report
「In the gravestone business, we implemented customer-attraction measures to raise awareness of the business through TV commercials and aimed to address diverse needs for memorial services for cremated remains, including indoor cemeteries.」
The company continues to raise business awareness through TV commercials and address needs for memorial services for cremated remains, including indoor cemeteries. - FY2018RestatedAnnual report
「In the gravestone business, we will position efforts to improve the capabilities of our sales outlets as part of the revitalisation of existing stores and drive renewal, while continuing efforts to raise awareness of the business by leveraging our store network, which is unmatched by competitors, and aim to expand our market share.」
The company continues to expand awareness and market share in the gravestone business by leveraging its store network and improving the capabilities of its sales outlets. - FY2017RestatedAnnual report
「In the gravestone business, we will advance efforts to improve the capabilities of our sales outlets, while continuing efforts to raise awareness of the business by leveraging our store network, which is unmatched by competitors, and aim to expand our market share.」
The company continues to target higher awareness and market share in the gravestone business by leveraging its store network. - FY2016First statedAnnual report
「In the gravestone business, we will continue efforts to raise awareness of the business by leveraging our store network, which is unmatched by competitors, and aim to expand our market share.」
The company has set out goals of increasing awareness and market share through its store network, without specifying figures or deadlines.