Customer acquisition through problem-solving in prayer and memorial services under “祈りの老舗 はせがわ” (Hasegawa, a long-established provider of prayer and memorial services)
First written in FY2019-Q1. 5 of 7 entries say "Restated". Latest entry: FY2022.
1 other company's latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「Through our website and other promotional media, we will introduce similar cases and clearly present solutions and the features of our products and services, thereby bringing such customers' needs to light and aiming to attract a broad customer base.」
The company specified a customer-acquisition approach that brings latent concerns about Buddhist rites and memorial services to light by introducing relevant cases and presenting solutions, rather than merely promoting products. - FY2020-Q3RestatedAnnual report
「In addition, rather than focusing on customers who come in with the intention of buying a specific product, we will focus on sales promotion targeting customers with concerns about Buddhist rites and memorial services, with the aim of attracting a broad customer base.」
The company continues to pursue customer acquisition by addressing the problems of customers with concerns about Buddhist rites and memorial services, rather than limiting its efforts to customers seeking specific products. - FY2020-Q2RestatedAnnual report
「In addition, rather than focusing on customers who come in with the intention of buying a specific product, we will focus on sales promotion targeting customers with concerns about Buddhist rites and memorial services, with the aim of attracting a broad customer base.」
The company continues to pursue customer acquisition by addressing the problems of customers with concerns about Buddhist rites and memorial services, rather than limiting its efforts to customers seeking specific products. - FY2020-Q1RestatedAnnual report
「In addition, rather than focusing on customers who come in with the intention of buying a specific product, we will focus on sales promotion targeting customers with concerns about Buddhist rites and memorial services, with the aim of attracting a broad customer base.」
The company continues to pursue customer acquisition by addressing the problems of customers with concerns about Buddhist rites and memorial services, rather than limiting its efforts to customers seeking specific products. - FY2019-Q3RestatedAnnual report
「Amid these circumstances, based on the hypothesis that merely promoting products would not generate enough customer traffic, we began communications under “祈りの老舗 はせがわ” (Hasegawa, a long-established provider of prayer and memorial services). We aim to continue earning customers' trust by solving the problems of customers who need help with “prayer,” such as Buddhist rites and memorial services.」
The company continues communications aimed at attracting customers and earning trust by solving their problems related to Buddhist rites and memorial services, rather than merely promoting products. - FY2019-Q2RestatedAnnual report
「Amid these circumstances, based on the hypothesis that merely promoting products would not generate enough customer traffic, we began communications under “祈りの老舗 はせがわ” (Hasegawa, a long-established provider of prayer and memorial services). We aim to continue earning customers' trust by solving the problems of customers who need help with “prayer,” such as Buddhist rites and memorial services.」
The company continues communications aimed at attracting customers and earning trust by solving their problems related to Buddhist rites and memorial services, rather than merely promoting products. - FY2019-Q1First statedAnnual report
「Based on the hypothesis that merely promoting products would not generate enough customer traffic, we began communications under “祈りの老舗 はせがわ” (Hasegawa, a long-established provider of prayer and memorial services). We aim to earn customers' trust by solving the problems of customers who need help with matters related to “prayer,” such as Buddhist rites and memorial services.」
The company launched a new promotion focused not only on product appeal but also on earning trust by solving customers' problems related to Buddhist rites and memorial services.