Launch of the オークワ Branding Plan
First written in FY2020-Q1. 3 of 6 entries say "Restated". Latest entry: FY2021.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- FY2021AdvancedAnnual report
「From FY2020, products under the Okuwa brand were launched in 4 lines: Okuwa Premium, focused on production areas, ingredients and production methods; Okuwa Marche, recommended by buyers with extensive product knowledge; Okuwa Select, developed jointly by the Company and manufacturers; and O-SOZAi, safe and reliable prepared foods made at the Company’s own Odelica Factory. In the fiscal year ending February 2021, sales were ¥13.7 billion and the share of food sales was 6.4%; the target for the fiscal year ending February 2022 is a 10% share of food sales.」
Regarding the OKUWA branding plan, the company actually began rolling out 4 branded product lines, reporting sales of ¥13.7 billion and a 6.4% share of food sales, and setting a target of 10% of food sales for the fiscal year ending February 2022. - FY2021-Q3RestatedAnnual report
「Entering full-scale implementation aimed at realizing the OKUWA branding plan」
The explanation that the OKUWA branding plan has entered full-scale implementation aimed at its realization has been maintained. - FY2021-Q1AdvancedAnnual report
「The plan has entered full-scale implementation aimed at realizing the OKUWA branding plan.」
Regarding the OKUWA branding plan, the description has progressed from driving its launch to stating that full-scale implementation aimed at its realization has begun. - FY2020-Q3RestatedAnnual report
「A new Sales Headquarters was established to drive the launch of the OKUWA branding plan.」
The launch of the branding plan to establish the OKUWA brand and the establishment of the Sales Headquarters are reiterated. - FY2020-Q2RestatedAnnual report
「Under the New Medium-Term Management Plan launched this year, the Company established the medium-term slogan, “Establish the Okuwa brand as a foundation for sustainable growth and development, and aim to become a regional chain that continues to contribute to local communities,” in order to pursue new growth strategies and achieve sustainable growth. Using the 3 Rs (Reborn: transform, Real: put the front line first, Refresh: refresh) as keywords, the Company launched a new Sales Headquarters to promote the creation of new value and services and the Okuwa branding plan.」
It reiterated the launch of the branding plan to establish オークワブランド. - FY2020-Q1First statedAnnual report
「To promote the launch of the オークワ branding plan」
As a specific initiative under the new medium-term management plan, it described the launch of a branding plan to establish オークワブランド.