Product Revisions and Discontinuations from the Customer's Perspective and Behavioral Change through Education and Training

「多様化するライフスタイルに対応した商品・サービスを提供し」

「Under these circumstances, the Company adopted the annual slogan, “Let us respond to the rapidly changing social environment by increasing our market share through restructuring our business formats and reducing costs by advancing business reforms,” and pursued the restructuring of 4 business formats to increase its share in its market area, operational efficiency to reduce costs, responses to increasingly diverse customer needs, and the provision of products and services suited to changing lifestyles.」

「Under these circumstances, the Company adopted the annual slogan, “Let us respond to the rapidly changing social environment, uphold our customer-first philosophy and strive to become a company that contributes to local communities,” and pursued the provision of products and services suited to changing lifestyles in the post-pandemic era, based on the fundamental policy of responding to the constantly changing social environment and customer needs, ensuring food safety and security, and delivering fulfilling lives to customers.」

「・Continue expanding and revising the Company’s private-label products, breaking away from competition based on product uniformity by emphasizing value」

「Under these circumstances and the new management structure, the Company adopted the annual slogan, “Let us respond to changes in the social environment and increasingly diverse customer needs through individual awareness and behavioral change,” and pursued the provision of products and services suited to changing lifestyles in the post-pandemic era, based on the fundamental policy of responding to the rapidly changing social environment and customer needs, ensuring food safety and security, and delivering fulfilling lives to customers.」

「Under these circumstances and the new management structure, the Company adopted the annual slogan, “Let us respond to changes in the social environment and increasingly diverse customer needs through individual awareness and behavioral change,” and pursued the provision of products and services suited to changing lifestyles in the post-pandemic era, based on the fundamental policy of responding to the rapidly changing social environment and customer needs, ensuring food safety and security, and delivering fulfilling lives to customers.」

「From FY2020, products under the Okuwa brand were launched in 4 lines: Okuwa Premium, focused on production areas, ingredients and production methods; Okuwa Marche, recommended by buyers with extensive product knowledge; Okuwa Select, developed jointly by the Company and manufacturers; and O-SOZAi, safe and reliable prepared foods made at the Company’s own Odelica Factory. In the fiscal year ending February 2021, sales were ¥13.7 billion and the share of food sales was 6.4%; the target for the fiscal year ending February 2022 is a 10% share of food sales.」

「The company renovated Price Cut Haibara Fukuchi (Uda, Nara), Super Center Tomio Nakamachi (Nara, Nara), Price Cut Tenri-Kita (Tenri, Nara), Super Center Kamitonda (Nishimuro District, Wakayama), and Messa Garden Park Wakayama (Wakayama, Wakayama), focusing on developing sales areas that address customer needs.」

「In addition to full renovations at Tsutaka Chaya (Tsu, Mie) and Yamato-Koriyama Tsutsui-Kita (Yamato-Koriyama, Nara), Daiso sales areas were introduced at Minoshima (Arida, Wakayama), Super Center Nakatsugawa (Nakatsugawa, Gifu), Super Center Inabe (Inabe, Mie), Super Center Mino Inter (Mino, Gifu), and Super Center Kanan (Minamikawachi District, Osaka), among other initiatives to improve customer convenience.」

「To improve customer convenience, the company carried out a full renovation at Tsutaka Chaya (Tsu, Mie) and introduced Daiso sales areas at Minoshima (Arida, Wakayama), Super Center Nakatsugawa (Nakatsugawa, Gifu), Super Center Inabe (Inabe, Mie), and Super Center Mino Inter (Mino, Gifu).」

「At stores, we are expanding the preparation of in-store processed products at our own factories and centers. We have also shortened working hours and improved efficiency by using an automatic ordering system for ordering operations.」

「The following stores underwent full renovations: Minami-Settsu Station Front (Settsu, Osaka), Gojo (Gojo, Nara), Matsusaka Shimomura (Matsusaka, Mie), and Kaizuka Mitsumatsu (Kaizuka, Osaka). Renovation work to introduce Daiso sales areas was also carried out at Super Center Sakurai (Sakurai, Nara), Super Center Mizunami (Mizunami, Gifu), Super Center Sakahogi (Kamo District, Gifu), and Super Center Terrace Gate Toki (Toki, Gifu). In addition, proposal-based household goods sales areas were newly established at Ikoma Nabatake (Ikoma, Nara) and Kameyama (Kameyama, Mie), among other initiatives to improve customer convenience.」

「At Super Center Sakurai (Sakurai, Nara Prefecture), renovation work was carried out to introduce a Daiso sales area. Full renovations were also carried out at Minami-Settsu Ekimae (Settsu, Osaka Prefecture), Gojo (Gojo, Nara Prefecture) and Matsusaka Shimomura (Matsusaka, Mie Prefecture), including the introduction of bakeries and prepared-food buffets and the establishment of eat-in areas to improve customer convenience.」

「At Super Center Sakurai (Sakurai, Nara Prefecture), renovation work was carried out to introduce a Daiso sales area. At Minami-Settsu Ekimae (Settsu, Osaka Prefecture), a full renovation was carried out, including the introduction of a bakery and prepared-food buffet and the establishment of an eat-in area to improve customer convenience.」

「Including full renovations of existing stores, we will provide education and training to achieve company-wide operational reform and behavioral reform among employees aimed at improving earnings, thereby further improving management efficiency.」

「In addition to major renovations, we expanded the range of specialty, health-oriented and convenience products across all stores and reviewed prices for groceries and everyday consumables in an effort to increase customer numbers and average spend per customer.」

「In addition to O Street Kinokawa Iisaka (Kinokawa, Wakayama Prefecture), Kawachinagano (Kawachinagano, Osaka Prefecture) and Shingu Ekimae (Shingu, Wakayama Prefecture), which had been renovated through the first quarter, renovations were carried out in June at Honsha Nakajima (Wakayama, Wakayama Prefecture) and in August at Roman City Gobo (Gobo, Wakayama Prefecture). Measures to improve customer convenience included introducing bakeries and prepared-food buffets, expanding the selection of alcoholic beverages and establishing eat-in areas.」

「We carried out major renovations at 2 stores, O—Street Kinokawa Isaka Store in Kinokawa, Wakayama Prefecture, and Kawachinagano Store in Kawachinagano, Osaka Prefecture, to improve customer convenience by introducing a bakery and prepared-food buffet, expanding the range of alcoholic beverages and establishing eat-in areas.」

「In addition to continuing to revitalize existing stores through major renovations, we will revise our product range from the customer’s perspective and provide education and training to achieve company-wide operational reform and behavioral reform among employees. We will strive to further improve management efficiency as a company rooted in the local community.」