Entering China's domestic e-commerce market and establishing a joint venture
First written in FY2021-Q1. 2 of 6 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026.
1 other company's latest entry also says "Dropped".
- FY2026DroppedAnnual report
「上海最高先生商貿有限公司 completed its liquidation on 30 November 2025.」
上海最高先生商貿有限公司, established as a base for the domestic e-commerce business in China, completed its liquidation, and references to business expansion through that subsidiary have been removed. - FY2024RaisedAnnual report
「③ Expansion into overseas markets」
In addition to the domestic e-commerce business in China, expansion into overseas markets has been expressly identified as a growth strategy in the new medium-term management plan, broadening the scope of overseas operations. - FY2023RestatedAnnual report
「Domestic e-commerce business in China E-commerce business in China 上海最高先生商貿有限公司」
The domestic e-commerce business in China continues to be listed as the subsidiary's business activity. - FY2021-Q3AdvancedAnnual report
「We established the following subsidiary and included it in the scope of consolidation. 1. Reason for establishing the subsidiary We regard overseas business expansion as one of our important growth strategies for the future. As the Chinese market is expected to continue growing, we established a subsidiary as a base for our domestic e-commerce business in China. 2. Overview of the subsidiary (1) Name: 上海最高先生商貿有限公司 (5) Capital: RMB 8,000,000 (6) Date established: 21 August 2020 (7) Date operations commenced: 26 October 2020 (9) Investment ratios: 株式会社ミスターマックス・ホールディングス (60%) Hailu(Hangzhou)Network technology Co,.Ltd (25%) 株式会社ハイラインズ (15%)」
Following the establishment of the joint venture subsidiary, operations in the domestic e-commerce business in China commenced on 26 October 2020, and the subsidiary was included in the scope of consolidation. - FY2021-Q2AdvancedAnnual report
「At a meeting of the Board of Directors held on 11 June 2020, we resolved to enter into a joint venture formation agreement with Hailu(Hangzhou) Network Technology Co,.Ltd and 株式会社ハイラインズ and establish a joint venture subsidiary in China. We subsequently entered into the joint venture formation agreement on 2 July 2020.」
For the domestic e-commerce business in China, a joint venture formation agreement was entered into on 2 July 2020, and 上海最高先生商貿有限公司 was established on 21 August 2020. The investment ratios were 60% for the company, 25% for Hailu and 15% for ハイラインズ, with operations scheduled to commence in October 2020. - FY2021-Q1First statedAnnual report
「Our Group views overseas business expansion as one of its important growth strategies for the future. In particular, China's e-commerce market, with a population of approximately 1.4 billion and an internet penetration rate exceeding 60%, is expected to offer room for sustained growth. Since the previous fiscal year, we had been conducting sales trials in China through cross-border e-commerce. As we now begin full-scale operations, we have decided to establish a joint venture as a base for our domestic e-commerce business in China. By combining our Group's product development and supply expertise cultivated in Japan with the sales and marketing capabilities in China of Hailu(Hangzhou) Network Technology Co,.Ltd and 株式会社ハイラインズ, we aim to capture the market for everyday necessities in China and enhance our corporate value.」
Following sales trials through cross-border e-commerce since the previous fiscal year, a plan to launch full-scale domestic e-commerce operations in China was presented. 株式会社ミスターマックス・ホールディングス will invest 60%, Hailu 25% and ハイラインズ 15% in 上海最高先生商貿有限公司, scheduled to be established in August 2020, with capital of RMB 8 million.