Group Cross-Referral Through Joint Footwear and Apparel Promotions
First written in FY2023-Q1. 1 of 3 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1DroppedAnnual report
「Accordingly, from the current interim consolidated accounting period, the Group has omitted segment-specific disclosures because it operates as a single segment consisting solely of the footwear business.」
Following the transfer of the apparel business, cross-referrals within the group through joint footwear and apparel promotions were no longer described as a current initiative. - FY2023-Q2AdvancedAnnual report
「For sales promotion, we jointly conducted the "CEDAR CREST Gift Campaign" with CHIYODA CO.,LTD. to raise awareness of new products and increase sales.」
The company used a footwear-business brand in apparel-business promotions and gave concrete form to cross-referrals within the group and sales expansion through a joint campaign with CHIYODA CO.,LTD. - FY2023-Q1First statedAnnual report
「In sales promotion, we worked to recover customer numbers through group synergies by actively conducting joint promotions for the closely related "apparel" and "footwear" categories at all Mac House stores, including its online store.」
The company conducted joint promotions combining apparel and footwear at all Mac House stores and its online store, describing for the first time a measure aimed at cross-referrals between group companies and recovering customer numbers.