Sales for this month
October 2026Fiscal year ending February 2027Company-wide sales were 99.2% year on year, while comparable-store sales across retail and online were 99.4% year on year. Comparable-store retail sales were 104.3%, while comparable-store online sales were 52.2%.
Temperatures were higher than the previous year on many days in mid-October, causing demand for autumn and winter items to stagnate, Wear-performance (“Chakupa”) coordinated sets performed well, The online business reviewed its scale, including by narrowing its product range, resulting in a decline in customer numbers
Month March 2025 / Company-wide sales year on year 88.4, Month April 2025 / Company-wide sales year on year 90.5, Month May 2025 / Company-wide sales year on year 94.8, Month June 2025 / Company-wide sales year on year 90.8, Month July 2025 / Company-wide sales year on year 94.7, Month August 2025 / Company-wide sales year on year 87.8, Month September 2025 / Company-wide sales year on year 75.6, Month October 2025 / Company-wide sales year on year 93.5
Scope of aggregation: Company-wide (retail stores and online sales)
| Item | Details |
|---|---|
| Month Covered | October 2026 |
| Fiscal Year Covered | Fiscal year ending February 2027 |
| Scope of aggregation | Company-wide (retail stores and online sales) |
| Year-on-year change in monthly net sales | 99.2 |
| Same-Store Sales, Year on Year | Retail + e-commerce 99.4 / Retail 104.3 / Online Sales 52.2 / Definition of existing stores Not disclosed |
| Year-on-Year Change in Customer Count | Companywide 102.4 / Same-store retail + e-commerce 102.4 / Same-store retail 110.8 / Same-store e-commerce 48.6 |
| Year-on-Year Change in Average Spend per Customer | Companywide 97.1 / Same-store retail + e-commerce 97.1 / Same-store retail 94.2 / Same-store e-commerce 107.3 |
| Cumulative Year-on-Year Change from Start of Period | 93.1 |
| Year-on-year change by category | Name Existing retail stores and online stores—sales / Year on year 99.4, Name Existing retail stores—sales / Year on year 104.3, Name Existing online stores—sales / Year on year 52.2 |
| Key KPIs | Indicator name Customers (company-wide) / Value 102.4 Year-on-year change (%) / Year on year Not disclosed, Indicator name Average spend per customer (company-wide) / Value 97.1 Year-on-year change (%) / Year on year Not disclosed |
| Number of Stores at Period-End | Retail stores 113 |
| Number of stores opened during the month | Number of Cases 0 / Store name and location No |
| Number of stores closed during the month | Number of Cases 0 / Store name and location No |
| Monthly Commentary | Company-wide sales were 99.2% year on year, while comparable-store sales across retail and online were 99.4% year on year. Comparable-store retail sales were 104.3%, while comparable-store online sales were 52.2%. |
| Factors Affecting the Change | Temperatures were higher than the previous year on many days in mid-October, causing demand for autumn and winter items to stagnate, Wear-performance (“Chakupa”) coordinated sets performed well, The online business reviewed its scale, including by narrowing its product range, resulting in a decline in customer numbers |
| Monthly trend for the same period last year | Month March 2025 / Company-wide sales year on year 88.4, Month April 2025 / Company-wide sales year on year 90.5, Month May 2025 / Company-wide sales year on year 94.8, Month June 2025 / Company-wide sales year on year 90.8, Month July 2025 / Company-wide sales year on year 94.7, Month August 2025 / Company-wide sales year on year 87.8, Month September 2025 / Company-wide sales year on year 75.6, Month October 2025 / Company-wide sales year on year 93.5 |
Items this document does not state (6)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.At retail stores, temperatures were higher than the previous year on many days in mid-October, causing demand for autumn and winter items to stagnate. Meanwhile, wear-performance (“Chakupa”) coordinated sets performed well. Online, customer numbers declined as the business reviewed its scale, including by narrowing its product range.