Sharing the Management Philosophy and Enhancing Brand Value
First written in FY2017-Q1. 12 of 15 entries say "Restated". Latest entry: FY2026.
76 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「The source of our group’s corporate value lies in the thoughts embodied in our company name (Our Origin): “Mountain: lofty and dignified like a mountain; Ocean: deep and broad-minded like the sea; Sun: possessing a passion that never burns out like the sun”; our mission (Our Mission), “to make people around the world happy through food”; our culture (Our Culture), “if we are going to work, let’s do work that earns the gratitude of others”; and our basic policy (Our Promise).」
The company continues to view the origin, mission, culture and basic policy comprising the “MOS spirit,” together with value provided to stakeholders, as sources of corporate value. - FY2025-H1ReframedAnnual report
「In the current fiscal year, the company adopted “Let’s do what only MOS can do” as its brand slogan and, as in the previous fiscal year, has been conducting promotions featuring actress Nagano Mei (永野芽郁) as its brand character.」
The company has shifted its brand messaging from the previous year’s “Oh! MOS Quality” and related campaigns to messaging centered on the brand slogan “Let’s do what only MOS can do.” - FY2024-Q2RestatedAnnual report
「In the current fiscal year, with the theme of providing “moving experiences true to MOS that excite the whole family,” the company appointed actress Nagano Mei (永野芽郁) as its brand character and has been promoting its commitment to “deliciousness” and “peace of mind,” as well as the “MOS quality” it has upheld since its founding, under the slogan “Oh! MOS Quality.”」
The company continues to promote quality, peace of mind and brand value through its brand character and the “Oh! MOS Quality” slogan. - FY2024-Q1AdvancedAnnual report
「In the current fiscal year, with the theme of providing “moving experiences true to MOS that excite the whole family,” the company appointed actress Nagano Mei (永野芽郁) as its brand character. As the first initiative, it aired a new commercial conveying the quality of MOS Burger and promoted its commitment to “deliciousness” and “peace of mind,” as well as the “MOS quality” it has upheld since its founding, under the slogan “Oh! MOS Quality.”」
The company translated its emphasis on quality, peace of mind and brand value into specific initiatives through its brand character, new commercial and “Oh! MOS Quality” slogan. - FY2020RestatedAnnual report
「Under the management philosophies of “contributing to people and society,” our group is working to provide products focused on “deliciousness, safety and health,” together with “service from the heart and with a smile,” based on its management vision of “making people happy through food.”」
The company continues to emphasize its management philosophy, contribution through food, and the fundamental value of its products and services. - FY2019RestatedAnnual report
「Under the management philosophies of “contributing to people and society,” our group adopts “making people happy through food” as its management vision.」
The company’s view of corporate value based on its management philosophy, corporate goal and founding spirit continues. - FY2019-Q3RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders and brand value are the foundation of corporate value. - FY2019-Q2RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders is the foundation of corporate value. - FY2019-Q1RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders, trust-based relationships and brand value are the foundation of corporate value. - FY2018RestatedAnnual report
「The source of our group’s corporate value lies in the management philosophies of “contributing to people and society,” and in the founding spirit and basic policy of “doing work that earns the gratitude of others.”」
The company reconfirms its view that its philosophy, founding spirit, trust-based relationships with stakeholders and brand value are the foundation of corporate value. - FY2018-Q3RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders and maintaining trust-based relationships are the foundation of corporate value. - FY2018-Q2RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders and maintaining trust-based relationships are the foundation of corporate value. - FY2018-Q1RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders and maintaining trust-based relationships are the foundation of corporate value. - FY2017-Q3RestatedAnnual report
「To continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities.”」
The company reiterates its view that sharing its philosophy with stakeholders and maintaining trust-based relationships are the foundation of corporate value. - FY2017-Q1First statedAnnual report
「It is essential to continue to deeply share with stakeholders, including customers, franchisees and business partners, the management philosophies of “contributing to people” and “contributing to society,” the corporate goal of “making people happy through food,” and the basic policy of “doing work that earns the gratitude of not only customers but also local communities,” and to further enhance the brand value built on the trust developed through the sharing of these philosophies and policies.」
The company positions the sharing of its philosophy, trust-based relationships with stakeholders and brand value as elements supporting corporate value and the common interests of shareholders.