Changes in the customer base due to the loss of younger customers and the aging of existing customers
First written in FY2024-Q3. 6 of 9 entries say "Restated". Latest entry: 2026-07-14.
The whole theme swung hardest in 2025: 1 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「In the department store retail business, amid increasingly diverse clothing consumption patterns, the trend of declining apparel demand has continued as younger consumers move away and the existing customer base ages. In response to market conditions, we have been working to restore sales and secure gross profit by offering products at prices that are affordable for consumers, attracting younger customers, and actively acquiring new customers.」
The company continues to identify younger consumers moving away, the aging of its existing customer base, and declining apparel demand as challenges, with affordable pricing, attracting younger customers, and acquiring new customers as the response. - FY2025RestatedAnnual report
「In the department store retail business, as clothing consumption patterns have diversified, customers, particularly younger customers, have been moving away from department stores, the existing core customer base has been aging, and demand has been declining. To respond to current market conditions, we have been working to secure sales by shifting to product prices that make valuable products more affordable for consumers, appealing to younger customers, and actively promoting store visits to increase the customer base.」
The company continues to identify younger customers moving away from department stores, the aging of its existing core customer base, and declining demand as challenges affecting its customer base, with affordable pricing and initiatives to encourage store visits to attract younger customers and acquire new customers as the response. - FY2025-H1Younger customers moving away explicitly identified againAnnual report
「In the department store retail business, amid younger customers moving away, the continued aging of existing customers, and declining demand for apparel, we have been working to restore sales by setting product prices at levels that are affordable for consumers, attracting younger customers, actively promoting new products and encouraging visits to our stores, and increasing the number of repeat customers.」
The company again explicitly identifies younger customers moving away, after previously describing the issue as “diversification of consumption among younger customers.” In response to the aging of existing customers and declining apparel demand, it cites affordable pricing, new-product promotions, initiatives to encourage store visits, and an increase in repeat customers. - FY2025-Q1ReframedAnnual report
「In the department store retail business, we have been working to restore sales by setting product prices at levels that are affordable for consumers and strengthening our ability to attract customers, in response to the aging of existing customers, the diversification of consumption among younger customers, and a market environment in which demand for apparel is declining.」
While maintaining its recognition of the aging of existing customers, the company has changed its description of younger customers from “moving away” to “diversification of consumption,” and identifies affordable pricing to attract customers and restore sales as the response. - FY2024RestatedAnnual report
「In the department store retail business, we have been working to restore sales by setting product prices at levels that are affordable for consumers and attracting younger customers, in response to younger customers moving away, the continued aging of existing customers, and a market environment in which demand for apparel is declining.」
The company continues to identify younger customers moving away, the aging of existing customers, and declining apparel demand as challenges, with affordable pricing to attract younger customers as the response. - FY2024-Q3First statedAnnual report
「In the department store retail business, we have been responding to younger customers moving away, the continued aging of existing customers, and a market environment in which demand for apparel is declining」
The department store retail business has explicitly identified, for the first time, younger customers moving away, the aging of existing customers, and declining apparel demand as challenges in its customer base and market structure.