Worth reading
58In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
22.9
Year-on-year change in revenue (%)Wording
Conditional
How definitive the wording is.Contents of this document
Financial results presentationCumulative period through the second quarter of the fiscal year ending March 202710 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥107,725 million+22.9%
Operating profit¥42,882 million+9.4%
Ordinary income¥43,069 million+8.4%
Net income¥29,198 million+6.1%
Gross Profit Margin76.6%
Operating profit margin39.8%
Selling, general and administrative expenses¥39,596 million
Results for the three months of the current quarterNet sales and operating profit are stated to have reached record highs even on a standalone Q2 basis, but the standalone figures are Not disclosed
Full-year earnings forecast
Net Sales
¥229,800 million
Gross profit
¥178,600 million
Operating profit
¥89,500 million
Adjusted operating profit
¥88,800 million
Ordinary income
¥90,200 million
Profit attributable to owners of the parent
¥63,800 million
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Cumulative Q2 net sales and operating profit progressed in line with the initial outlookBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Increased use of multiple characters, new flagship stores, new store openings, growth in the toy, apparel and digital categories, higher visitor numbers and average customer spend, strategic investment, and a higher sales mix of the merchandise business
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
USD/JPY155
EUR/JPY185
Chinese yuan/Japanese yen22.5
New initiatives
- Launch the first Sanrio Games title, “Sanrio Party Land,” in October 2026, with 10 more titles planned for launch
- Entered into a multi-year partnership with the LEGO Group
- A theatrical animated film starring Kuromi in her first leading role is scheduled for release in 2027
- Expand the store network in China to 71 stores, with 80 stores expected by the end of the fiscal year
- Strengthen in-house video production, the digital and gaming businesses, and the ID strategy
Key KPIsA metric the company considers important as a management benchmark.
- Puroland visitorsRecord highYear on year against the same period last yearRecord high
- Sanrio Shop purchasers17 % increaseYear on year against the same period last year+17.0%
- Pompompurin net salesApproximately doubleYear on year against the same period last yearApproximately double
- My Melody net sales (China)65 % increaseYear on year against the same period last year+65.0%
- Cinnamoroll net sales (North America)51 % increaseYear on year against the same period last year+51.0%
- Kuromi net sales (North America)36 % increaseYear on year against the same period last year+36.0%
- European apparel44 % increaseYear on year against the same period last year+44.0%
- European toys38 % increaseYear on year against the same period last year+38.0%
Unit price and quantity metricsThese figures show sales broken down by price and volume.
Both visitor numbers and average customer spend increased at the theme parks in Japan. The number of Sanrio Shop purchasers increased 17% year on year.Segment results
Japan
Net Sales
¥82,940 million+22.7%
Contribution profit
¥12,038 million+15.1%
Asia
Net Sales
¥27,208 million+22.1%
Contribution profit
¥18,271 million+23.1%
Americas (North and South America)
Net Sales
¥14,024 million+13.7%
Contribution profit
¥9,982 million+12.9%
Europe
Net Sales
¥6,628 million+42.2%
Contribution profit
¥4,262 million+36.2%
Financial targets
Equity ratio
Actual results67.9%
Market Size / Share
JapanApproximately 19% in the fiscal year ending March 2025; expected to expand by up to 5 pts by the fiscal year ending March 2035
ChinaApproximately 16% in the fiscal year ending March 2025, expanding by up to 5 percentage points by the fiscal year ending March 2035
North AmericaApproximately 4% in the fiscal year ending March 2025, expanding by 10 percentage points by the fiscal year ending March 2035
Number of stores and locations
There were 71 stores in China as of the end of June 2026, up from 59 at the end of the previous fiscal year. The company expects to have 80 stores at the end of the current fiscal year. The store count increased by 12 during the period.| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Cumulative period through the second quarter of the fiscal year ending March 2027 |
| Net Sales | ¥107,725 million (YoY +22.9%) |
| Operating profit | ¥42,882 million (YoY +9.4%) |
| Ordinary income | ¥43,069 million (YoY +8.4%) |
| Net income | ¥29,198 million (YoY +6.1%) |
| Gross Profit Margin | 76.6% |
| Operating profit margin | 39.8% |
| Selling, general and administrative expenses | ¥39,596 million |
| Results for the three months of the current quarter | Net sales and operating profit are stated to have reached record highs even on a standalone Q2 basis, but the standalone figures are Not disclosed |
| Full-year earnings forecast | Net Sales ¥229,800 million / Gross profit ¥178,600 million / Operating profit ¥89,500 million / Adjusted operating profit ¥88,800 million / Ordinary income ¥90,200 million / Profit attributable to owners of the parent ¥63,800 million |
| Self-assessment against the plan | Cumulative Q2 net sales and operating profit progressed in line with the initial outlook |
| Segment results | Japan Net Sales ¥82,940 million (YoY +22.7%) / Contribution profit ¥12,038 million (YoY +15.1%) / Asia Net Sales ¥27,208 million (YoY +22.1%) / Contribution profit ¥18,271 million (YoY +23.1%) / Americas (North and South America) Net Sales ¥14,024 million (YoY +13.7%) / Contribution profit ¥9,982 million (YoY +12.9%) / Europe Net Sales ¥6,628 million (YoY +42.2%) / Contribution profit ¥4,262 million (YoY +36.2%) |
| Breakdown of Factors Affecting the Change | Increased use of multiple characters, new flagship stores, new store openings, growth in the toy, apparel and digital categories, higher visitor numbers and average customer spend, strategic investment, and a higher sales mix of the merchandise business |
| Key KPIs | Indicator name Puroland visitors / Value Record high / Year on year against the same period last year Record high, Indicator name Sanrio Shop purchasers / Value 17 % increase / Year on year against the same period last year 17 % increase, Indicator name Pompompurin net sales / Value Approximately double / Year on year against the same period last year Approximately double, Indicator name My Melody net sales (China) / Value 65 % increase / Year on year against the same period last year 65 % increase, Indicator name Cinnamoroll net sales (North America) / Value 51 % increase / Year on year against the same period last year 51 % increase, Indicator name Kuromi net sales (North America) / Value 36 % increase / Year on year against the same period last year 36 % increase, Indicator name European apparel / Value 44 % increase / Year on year against the same period last year 44 % increase, Indicator name European toys / Value 38 % increase / Year on year against the same period last year 38 % increase |
| Unit price and quantity metrics | Both visitor numbers and average customer spend increased at the theme parks in Japan. The number of Sanrio Shop purchasers increased 17% year on year. |
| Number of stores and locations | There were 71 stores in China as of the end of June 2026, up from 59 at the end of the previous fiscal year. The company expects to have 80 stores at the end of the current fiscal year. The store count increased by 12 during the period. |
| Assumptions Underlying the Business Outlook | USD/JPY 155 / EUR/JPY 185 / Chinese yuan/Japanese yen 22.5 |
| Financial targets | Equity ratio Actual results 67.9% |
| Market Size / Share | Japan Approximately 19% in the fiscal year ending March 2025; expected to expand by up to 5 pts by the fiscal year ending March 2035 / China Approximately 16% in the fiscal year ending March 2025, expanding by up to 5 percentage points by the fiscal year ending March 2035 / North America Approximately 4% in the fiscal year ending March 2025, expanding by 10 percentage points by the fiscal year ending March 2035 |
| New initiatives | Launch the first Sanrio Games title, “Sanrio Party Land,” in October 2026, with 10 more titles planned for launch, Entered into a multi-year partnership with the LEGO Group, A theatrical animated film starring Kuromi in her first leading role is scheduled for release in 2027, Expand the store network in China to 71 stores, with 80 stores expected by the end of the fiscal year, Strengthen in-house video production, the digital and gaming businesses, and the ID strategy |
Items this document does not state (10)
Progress against full-year forecastNumber of employeesRisk amount incorporated into the outlookMedium-term management plan targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresOrders received and order backlogKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The increased use of multiple characters drove results, while merchandise sales, licensing and theme parks in Japan, new store openings and toys in Asia, and apparel in Europe also grew. The decline in the operating profit margin was due to the higher sales mix of the merchandise business and strategic investments to advance the long-term vision.
How to read this page
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