Announced details
Sanrio Time totaled 164.9 billion hours per year in the fiscal year ended March 2026
1.5 times the level in the fiscal year ended March 2025
Time spent feeling supported totaled 164.4 billion hours
Time spent immersed totaled 500 million hours
Sanrio Time totaled 164.9 billion hours per year in the fiscal year ended March 2026
Results for the fiscal year ended March 2026 remained at a record-high level for the second consecutive year. Operating income was ¥77.8 billion. The Company states that it is difficult to demonstrate numerically a direct correlation between Sanrio Time and profit.
The company does not address Contract Value / Offering price.
IFRS Foundation (formerly the Value Reporting Foundation), International Integrated Reporting Framework
Ministry of Economy, Trade and Industry, Value Co-Creation Guidance
Cabinet Office, Guidelines for Governance of Intellectual Property and Intangible Assets
| Item | Details |
|---|---|
| Names of Products / Services Covered | Sanrio Games, Sanrio+, Virtual Sanrio Puroland, Sanrio Time |
| Launch date | April 2026 (launch and announcement of the Sanrio Games brand) |
| Applicable area | Merchandising, Licensing, Digital, Games, Video, Theme parks and location-based entertainment (LBE), Education, Sports |
| Quantitative Effects | Sanrio Time totaled 164.9 billion hours per year in the fiscal year ended March 2026, 1.5 times the level in the fiscal year ended March 2025, Time spent feeling supported totaled 164.4 billion hours, Time spent immersed totaled 500 million hours |
| Usage history | Sanrio Time totaled 164.9 billion hours per year in the fiscal year ended March 2026 |
| Impact on Business Performance | Results for the fiscal year ended March 2026 remained at a record-high level for the second consecutive year. Operating income was ¥77.8 billion. The Company states that it is difficult to demonstrate numerically a direct correlation between Sanrio Time and profit. |
| Source | IFRS Foundation (formerly the Value Reporting Foundation), International Integrated Reporting Framework, Ministry of Economy, Trade and Industry, Value Co-Creation Guidance, Cabinet Office, Guidelines for Governance of Intellectual Property and Intangible Assets |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To communicate Sanrio's present and future, its value-creation mechanisms, business strategy, relationship with society, challenges and initiatives to stakeholders, and foster understanding and empathy.