Agreements reached under this partnership
Business alliance- 1
Collaboration through GENDA's platform on the rollout of Sanrio character-related products, store decoration, presentation planning, North American promotions and store openings
- 2
Consideration of collaboration in the media-mix field for content
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
| Item | Details |
|---|---|
| Name of alliance partner | GENDA |
| Alliance partner's business activities | Entertainment platform business; entertainment and content business |
| Alliance partner's location | Minato-ku, Tokyo |
| Alliance partner's capital | ¥43.7 billion (including capital surplus) (as of the end of January 2026) |
| Type of alliance | Business alliance |
| Details of the alliance | Collaboration through GENDA's platform on the rollout of Sanrio character-related products, store decoration, presentation planning, North American promotions and store openings, Consideration of collaboration in the media-mix field for content |
| Contract Date | 24 August 2026 |
Items this document does not state (16)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.サンリオ has set acquiring a 10% share of the North American market as an important KPI and is strengthening its investment in customer touchpoints. By leveraging GENDA's facilities and platform to expand the frequency and scale of product launches, the presentation of customer touchpoints, promotions in North America and store openings, サンリオ aims to increase awareness and establish its presence.