Contents of this document
- Selling, general and administrative expenses scheduled for recognition in Q1 were deferred to Q2 and beyondApproximately ¥2 billion
- Increase in Cash and Deposits¥10.6 billion
- Increase in retained earnings¥6.3 billion
- Consolidation adjustments related to differences in fiscal year-end dates¥300 million
- USD/JPY155 JPY/USD
- EUR/JPY185 JPY/EUR
- Chinese yuan/Japanese yen22.5 JPY/CNY
- Opening the first HELLO KITTY CAFE in Chicago, in the U.S. Midwest
- Establishing a product supply system and expanding the store network in China
- Opening Sanrio brand corners at 40 AZORTE stores in India
- Five-year roadmap initiatives, including self-produced and co-produced animated content
- Customer traffic at stores in Japan17 Year on year %Year on year against the same period last year+17.0%
- Total votes in the 2026 Sanrio Character Ranking7,064 10,000 votes
- Total theme park attendance514 thousand customersYear on year against the same period last year+7.0%
| Item | Details |
|---|---|
| Document type | Presentation materials for financial results |
| Fiscal Period Covered | First quarter of the fiscal year ending March 2027 |
| Net Sales | ¥52,035 million (YoY +20.7%) |
| Operating profit | ¥22,435 million (YoY +11.1%) |
| Ordinary income | ¥22,624 million (YoY +12.0%) |
| Net income | ¥15,516 million (YoY +9.3%) |
| Gross Profit Margin | 78.2% |
| Operating profit margin | 43.1% |
| Selling, general and administrative expenses | ¥18,248 million |
| Full-year earnings forecast | Net Sales ¥229,800 million / Gross profit ¥178,600 million / Operating profit ¥89,500 million / Adjusted operating profit ¥88,800 million / Ordinary income ¥90,200 million / Net income ¥63,800 million |
| Self-assessment against the plan | Revenue was broadly in line with the plan, while operating profit was slightly ahead of expectations |
| Segment results | Japan Net Sales ¥38,477 million (YoY +21.8%) / Contribution profit ¥5,486 million (YoY +43.5%) / Asia Net Sales ¥13,563 million (YoY +15.4%) / Contribution profit ¥9,194 million (YoY +13.7%) / Americas (North and South America) Net Sales ¥7,240 million (YoY +11.5%) / Contribution profit ¥5,236 million (YoY +7.1%) / Europe Net Sales ¥3,396 million (YoY +53.9%) / Contribution profit ¥2,361 million (YoY +56.6%) |
| Breakdown of Factors Affecting the Change | Factors Selling, general and administrative expenses scheduled for recognition in Q1 were deferred to Q2 and beyond / Amount Approximately ¥2 billion, Factors Increase in Cash and Deposits / Amount ¥10.6 billion, Factors Increase in retained earnings / Amount ¥6.3 billion, Factors Consolidation adjustments related to differences in fiscal year-end dates / Amount ¥300 million |
| Key KPIs | Indicator name Customer traffic at stores in Japan / Value 17 Year on year (%) / Year on year against the same period last year 17 Year on year (%), Indicator name Total votes in the 2026 Sanrio Character Ranking / Value 7,064 10,000 votes / Year on year against the same period last year Not disclosed, Indicator name Total theme park attendance / Value 514 thousand customers / Year on year against the same period last year 7 thousand customers |
| Number of stores and locations | Number of stores in China Closing level 62 Location / Number of store openings and closures during the period Not disclosed |
| Assumptions Underlying the Business Outlook | Indicator USD/JPY / Value 155 JPY/USD, Indicator EUR/JPY / Value 185 JPY/EUR, Indicator Chinese yuan/Japanese yen / Value 22.5 JPY/CNY |
| Financial targets | Equity ratio Actual results 65.9% / Target Not disclosed |
| New initiatives | Opening the first HELLO KITTY CAFE in Chicago, in the U.S. Midwest, Establishing a product supply system and expanding the store network in China, Opening Sanrio brand corners at 40 AZORTE stores in India, Five-year roadmap initiatives, including self-produced and co-produced animated content |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company's characters gained broader global exposure, licensees expanded their use of the characters, and the range of product categories featuring them grew. In Japan, the expansion of the merchandising and licensing businesses contributed, while overseas performance benefited from the use of the characters and category expansion in each region.