New Crocodile Branding for the Premium-Age Segment
First written in FY2016-Q3. 26 of 34 entries say "Restated". Latest entry: 2026-10-09.
9 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「To acquire potential customers, the two “strategic lines” within the “Crocodile” group, “Switch Motion Crocodile” and “Crocodile Code,” which play leading roles, are growing steadily. We will continue to expand sales floor space, grow the scale of the business, and work to increase gross profit in both amount and margin.」
The company said that its two strategic lines are growing steadily and that it continues to pursue expansion of selling space, business scale and gross profit in both amount and margin. - FY2025AdvancedAnnual report
「To acquire prospective customers, the company will focus on the two “strategic lines” that play pioneering roles within the Crocodile group. Crocodile Code, the line that places the greatest emphasis on design and trends, is strengthening proposals for styles and coordination. Switch Motion Crocodile, meanwhile, incorporates elements such as the ingenuity and innovation pursued by the advanced sports industry and places the greatest emphasis on product creation, with the company continuing to build its strategic value proposition.」
The company said that its two Crocodile strategic lines continued to grow steadily even in the fiscal year ended August 2025, when overall sales struggled, and that it has progressed to the stage of expanding selling space, increasing business scale and production lot sizes, improving procurement costs, and growing gross profit in both amount and margin. - FY2025-H1RestatedAnnual report
「Crocodile, the company’s core business, is based on the concept of “a brand that smartly enhances adults’ TPO.” The company is returning to its customer-focused roots and will strategically develop product strengths and added value that improve satisfaction among existing customers and encourage their engagement.」
Under Crocodile’s “adults’ TPO” concept, the company continues its policy of developing product value from a customer-focused perspective to improve satisfaction among existing customers and encourage their engagement. - FY2024AdvancedAnnual report
「To acquire prospective customers, the company will focus on the two “strategic lines” that play pioneering roles within the Crocodile group. Crocodile Code, the line that places the greatest emphasis on design and trends, expanded its product lineup from spring/summer 2024 and is strengthening proposals for styles and coordination, including footwear. Switch Motion Crocodile, meanwhile, incorporates elements such as the ingenuity and innovation pursued by the advanced sports industry and places the greatest emphasis on product creation, with the company continuing to build its strategic value proposition.」
For its existing Crocodile brand initiatives, the company specified that both strategic-line brands grew at double-digit rates, that Crocodile Code expanded its product lineup from spring/summer 2024, and that it plans to introduce standalone corners and smaller-format versions. - FY2024-Q3RestatedAnnual report
「Crocodile, the company’s core business, is its original brand, which has remained popular for many years since sales began in 1963. Based on the concept of “a brand that smartly enhances adults’ TPO,” the company is returning to its customer-focused roots and strategically developing product strengths and added value that will improve satisfaction among existing customers and encourage their engagement. It will also focus on Crocodile Code and Switch Motion Crocodile, which play pioneering roles within the Crocodile group, and propose new styles that prospective customers will find appealing and relatable. In addition, by maintaining consistency across all aspects of its products, stores and communications, the company aims to deepen customers’ awareness and understanding of the brand, acquire customers and achieve sustainable business growth.」
Under the “adults’ TPO” concept, the company continues to activate existing customers, propose new styles to prospective customers and focus on Crocodile Code and Switch Motion Crocodile. It also describes customer acquisition through consistency across products, stores and communications. - FY2024-Q2RestatedAnnual report
「Crocodile, the company’s core business, is its original brand, which has remained popular for many years since sales began in 1963. Based on the concept of “a brand that smartly enhances adults’ TPO,” the company is returning to its customer-focused roots and strategically developing product strengths and added value that will improve satisfaction among existing customers and encourage their engagement. It will also focus on Crocodile Code and Switch Motion Crocodile, which play pioneering roles within the Crocodile group, and propose new styles that prospective customers will find appealing and relatable.」
Under the “adults’ TPO” concept, the company continues to pursue the activation of existing customers and proposals for prospective customers, while maintaining its policy of focusing on Crocodile Code and Switch Motion Crocodile. - FY2024-Q1ReframedAnnual report
「Crocodile, the company’s core business, is its original brand, which has remained popular for many years since sales began in 1963. Based on the concept of “a brand that smartly enhances adults’ TPO,” the company is returning to its customer-focused roots and strategically developing product strengths and added value that will improve satisfaction among existing customers and encourage their engagement. It will also focus on Crocodile Code and Switch Motion Crocodile, which play pioneering roles within the Crocodile group, and propose new styles that prospective customers will find appealing and relatable.」
The company has reorganized its Crocodile brand initiatives to include the activation of existing customers, proposals for prospective customers, and a focus on Crocodile Code and Switch Motion Crocodile, which play pioneering roles. - FY2023-Q3AdvancedAnnual report
「Crocodile, our core business, is our original brand, loved for many years since its launch in 1963 and set to reach its 60th anniversary in 2023. Under the concept of “a brand that smartly styles adults for every TPO,” we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers, while proposing new styles that prospective customers will find interesting and identify with. In addition, by maintaining consistency across all aspects, including products, stores and communications such as TV commercials broadcast in the Kansai and Kanto regions, we aim to deepen customers' awareness and recognition of the brand, acquire customers and achieve sustainable business growth.」
While continuing its policy of activating existing customers and acquiring prospective customers for Crocodile, the company clearly sets out specific communication initiatives, including TV commercials in Kansai and Kanto. - FY2023-Q2RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for many years since its launch in 1963 and set to reach its 60th anniversary in 2023. Under the concept of “a brand that smartly styles adults for every TPO,” we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers, while proposing new styles that prospective customers will find interesting and identify with.」
The company continues Crocodile's “adults' TPO” concept, customer-centric efforts to re-energise existing customers, and proposals of new styles to prospective customers. - FY2023-Q1RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for many years since its launch in 1963 and set to reach its 60th anniversary in 2023. Under the concept of “a brand that smartly styles adults for every TPO,” we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers, while proposing new styles that prospective customers will find interesting and identify with.」
The company continues Crocodile's “adults' TPO” concept, customer-centric efforts to re-energise existing customers, and proposals of new styles to prospective customers. It also states that the brand will reach its 60th anniversary in 2023. - FY2022RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the concept of “a brand that smartly styles adults for every TPO,” we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers, while proposing new styles that prospective customers will find interesting and identify with.」
The company continues its previous policy for Crocodile of re-energising existing customers and proposing new styles to prospective customers. - FY2022-Q3ReframedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the concept of “a brand that smartly styles adults for every TPO,” we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers, while proposing new styles that prospective customers will find interesting and identify with.」
Crocodile's previous value creation for the Premier Age segment has been organised under the new conceptual expression, “a brand that smartly styles adults for every TPO.” - FY2022-Q2RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the lifestyle theme Crocodile Trad2020, we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers based on the brand concept, while proposing new styles that prospective customers will find interesting and identify with.」
Under Crocodile Trad2020, the company continues to improve satisfaction and re-energise existing customers from the customer perspective while proposing new styles to prospective customers. - FY2022-Q1RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the lifestyle theme Crocodile Trad2020, we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers based on the brand concept, while proposing new styles that prospective customers will find interesting and identify with.」
Under Crocodile Trad2020, the company continues to improve satisfaction and re-energise existing customers while proposing new styles to prospective customers. - FY2021-Q3RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the lifestyle theme Crocodile Trad2020, we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers based on the brand concept, while proposing new styles that prospective customers will find interesting and identify with.」
Under Crocodile Trad2020, the company continues to improve satisfaction and re-energise existing customers from the customer perspective while proposing new styles to prospective customers. - FY2021-Q2RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the lifestyle theme Crocodile Trad2020, we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers based on the brand concept, while proposing new styles that prospective customers will find interesting and identify with.」
Under Crocodile Trad2020, the company continues to improve satisfaction and re-energise existing customers while proposing new styles to prospective customers. - FY2021-Q1RestatedAnnual report
「Crocodile, our core business, is our original brand, loved for more than half a century since its launch in 1963. Under the lifestyle theme Crocodile Trad2020, we are returning to our starting point of customer-centricity, strategically building the strengths and added value of products that improve satisfaction and re-energise existing customers based on the brand concept, while proposing new styles that prospective customers will find interesting and identify with.」
The company reconfirms its policy under Crocodile Trad2020 of re-energising existing customers from the customer perspective and proposing new styles for prospective customers. - FY2020ReframedAnnual report
「For Crocodile, our core business, more than half a century has passed since its launch and 20 years since the development of self-managed sales floors in today's GMS stores. On this occasion, we adopted Crocodile Trad2020. Returning to our starting point of customer-centricity, we are focusing on creating value that improves satisfaction and re-energises existing customers in line with our mission of creating things and creating people. At the same time, we will create value that prospective customers will find interesting and identify with, and aim for sustainable business growth by deepening brand awareness and recognition through consistent delivery across products, stores and communications.」
The company's previous value creation for the Premier Age segment has been reorganised under Crocodile Trad2020 around re-energising existing customers, acquiring prospective customers, and consistency across products, stores and communications. - FY2020-Q3RestatedAnnual report
「For Crocodile, our core business, more than half a century has passed since its launch and 20 years since the development of self-managed sales floors in today's GMS stores. On this occasion, we are returning to our starting point of customer-centricity and creating value that will improve satisfaction and re-energise existing customers in the current Premier Age segment (ages 60–75). At the same time, we will create value that prospective customers in the future Premier Age segment will find interesting and identify with, and aim to expand customer acquisition and increase profits by providing this new value through new ways of connecting.」
The company continues its value creation policy for Crocodile aimed at both re-energising the current Premier Age segment and acquiring customers in the future Premier Age segment. - FY2020-Q2RestatedAnnual report
「For Crocodile, our core business, more than half a century has passed since its launch and 20 years since the development of self-managed sales floors in today's GMS stores. On this occasion, we are returning to our starting point of customer-centricity and creating value that will improve satisfaction and re-energise existing customers in the current Premier Age segment (ages 60–75). At the same time, we will create value that prospective customers in the future Premier Age segment will find interesting and identify with, and aim to expand customer acquisition and increase profits by providing this new value through new ways of connecting.」
The company continues its value creation policy for Crocodile aimed at both improving satisfaction and re-energising the current Premier Age segment (ages 60–75), and acquiring customers in the future Premier Age segment. - FY2020-Q1RaisedAnnual report
「For Crocodile, our core business, 55 years have passed since its launch and 20 years since we began developing self-managed sales floors in today's GMS stores. On this occasion, we are returning to our starting point of customer-centricity and working to further clarify the missions, brand concepts, positioning and composition of the brand's regular and sub-lines. On that basis, we aim to achieve sustainable growth by building the strengths and added value of the value we provide that both the current Premier Age segment (ages 60–75), our target, and the future Premier Age segment seek and that lead to purchases, and by providing this new value to customers through new ways of connecting.」
The company is working to clarify Crocodile's brand lines, missions, concepts and positioning, while explicitly identifying the future Premier Age segment in addition to the current Premier Age segment. - FY2019-Q2RestatedAnnual report
「For Crocodile, our core business, we aim to continuously create new value combining differentiation and originality for the target Premier Age segment, and are once again working to enhance the level of value creation. We are also actively investing in software initiatives, including social media and web initiatives,」
The company continues its policy of value creation for Crocodile targeting the Premier Age segment (ages 60–75) and investment in social media and web initiatives. - FY2019-Q1RestatedAnnual report
「For Crocodile, our core business, we aim to continuously create new value combining differentiation and originality for the target Premier Age segment, and are once again working to enhance the level of value creation. We are also actively investing in software initiatives, including social media and web initiatives, and aim to expand customer acquisition and increase profits by providing new ways of connecting that combine direct engagement using our digitalisation to date with analogue outreach, such as newspaper advertising and catalogues, through smartphones and telecommerce.」
The company continues its policy of value creation for Crocodile targeting the Premier Age segment (ages 60–75), investment in social media and web initiatives, and customer touchpoints combining digital and analogue channels. - FY2018-Q3RestatedAnnual report
「For Crocodile, our core business, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives.」
The company continues to invest in content development targeting the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2018-Q2RestatedAnnual report
「For Crocodile, our core business, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives. In addition to direct engagement using the digitalisation developed to date, we aim to expand customer acquisition and increase profits by providing customers with new ways of connecting that combine analogue outreach, such as newspaper advertising and catalogues, with smartphones and telecommerce.」
In addition to content and investment in social media and web initiatives for the Premier Age segment (ages 60–75), the company describes customer touchpoints combining digital initiatives with newspaper advertising, catalogues, smartphones and telecommerce. - FY2018-Q1RestatedAnnual report
「For our core business, Crocodile, our largest brand, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives, and aim to expand customer acquisition and increase profits by providing the differentiated new value customers seek through new ways of connecting.」
The company continues to invest in content development for the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2017RestatedAnnual report
「In terms of sales, for Crocodile, our largest core brand, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives,」
The company continues to invest in content development for the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2017-Q3RestatedAnnual report
「In terms of sales, for Crocodile, our largest core brand, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives.」
The company continues to invest in content development targeting the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2017-Q2RestatedAnnual report
「In terms of sales, for Crocodile, our largest core brand, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives.」
The company continues to invest in content development targeting the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2017-Q1RestatedAnnual report
「In terms of sales, for Crocodile, our largest core brand, we are actively investing in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives.」
The company continues to invest in content development targeting the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2016RestatedAnnual report
「In terms of sales, for Crocodile, our largest core brand, we will actively invest in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives, and provide the differentiated new value customers seek through new ways of connecting.」
The company continues its policy of investing in content development targeting the Premier Age segment (ages 60–75) and in social media and web initiatives. - FY2016-Q3First statedAnnual report
「For Crocodile, our largest core brand, we will actively invest in software initiatives, including content development targeting the Premier Age segment (ages 60–75) and social media and web initiatives, and provide the differentiated new value customers seek through new ways of connecting.」
The target customers are explicitly identified as ages 60–75, with content development and investment in social media and web initiatives cited as the means.