T.Kawabe & (8123) · InitiativeAdvanced
Generating Oshi-Katsu Spending through Character IP
First written in FY2026. 1 of 2 entries say "Advanced", first in FY2027-H1. Latest entry: FY2027-H1.
2entries
1years
0from disclosures
How it moved
Same theme, other companies
Fan Activity Support BusinessA theme 4 companies write about · 0 as a headwind · 4 as a tailwind
2 other companies' latest entry also says "Advanced".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2027-H1AdvancedAnnual report
「Character products, including Doraemon, Miffy and Snoopy, also grew substantially, supported by oshikatsu consumption, while sales of Chiikawa increased significantly year on year, partly due to the blockbuster success of its film.」
The generation of oshikatsu consumption using character IP was reflected in higher sales of multiple character products. - FY2026First statedAnnual report
「The Group will promote so-called oshikatsu consumption, in which consumers buy products because they want them or because they like them, by holding events and other activities in optimal locations for the character products, branded products and original products based on IP owned by the Group」
The company stated for the first time its policy of developing character products, branded products and original products based on IP at events and new retail locations to generate oshikatsu consumption.