Restructuring and rebranding unprofitable directly operated stores
First written in FY2020. 1 of 4 entries say "Advanced", first in FY2022. Latest entry: FY2026.
T.Kawabe & moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2026: 1 of 7 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「In the fragrance business, in addition to signing contracts for new brands, we will open new stores and accelerate awareness through digital marketing to drive sales.」
The focus shifted from improving the profitability of directly operated stores primarily through restructuring unprofitable stores and rebranding to growth through contracts with new brands, new stores and digital marketing. - FY2023RestatedAnnual report
「At department stores and directly operated stores, which are the Group's main sales channels, the number of store visitors increased as people became more willing to go out and spend, and sales at some stores approached pre-pandemic levels.」
In connection with the policy of improving and revitalizing directly operated stores, it stated that store traffic and sales had shifted toward recovery. - FY2022AdvancedAnnual report
「Specifically, these are strengthening the development of new sales channels, expanding the e-commerce business, returning directly operated stores to profitability, and promoting the SDGs.」
It explicitly identified improving the profitability of directly operated stores, or returning them to profitability, as a priority issue toward the 100th anniversary of the Company's founding, alongside new sales channels, e-commerce and the SDGs. - FY2020First statedAnnual report
「We will work to improve the profitability of our directly operated store business by restructuring unprofitable stores, reviewing merchandise planning and implementing rebranding.」
It identified, for the first time as an integrated set of measures to improve the profitability of directly operated stores, restructuring unprofitable stores, reviewing merchandise planning and rebranding.