Goldwin (8111) · InitiativeRevenue decline due to the restructuring of sales channels
Ellesse’s business restructuring and rebranding
First written in FY2020-Q1. . Latest entry: FY2021-Q2.
3entries
2years
0from disclosures
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Same theme, other companies
Rebuilding sales channels through business structure reform and rebranding in the ellesse businessA theme 1 companies write about · 1 as a headwind · 0 as a tailwind
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Full recordFilings, disclosures and news, newest first
- FY2021-Q2Revenue decline due to the restructuring of sales channelsAnnual report
「Furthermore, revenue declined year on year as the ellesse brand restructured its sales channels in connection with its rebranding.」
Regarding ellesse's rebranding initiative, the explanation shifted from the conventional description of narrowing sales channels to describing it as channel restructuring, while revenue continued to decline. - FY2021-Q1Revenue decline due to the narrowing of sales channelsAnnual report
「Revenue from the ellesse brand declined year on year as the brand narrowed its sales channels in connection with its rebranding.」
The company explained that narrowing the sales channels as part of the ellesse rebranding measures was a factor behind the revenue decline in the quarter. - FY2020-Q1First statedAnnual report
「Among the athletic-related brands, revenue from the ellesse brand declined as it pursued rebranding as part of its business restructuring, while the Canterbury brand delivered revenue growth and remained solid.」
The company explicitly stated for the first time that it is pursuing rebranding of the ellesse brand as part of its business restructuring.