Significant downsizing of the apparel business and a shift toward an e-commerce-led model and brand revitalization
First written in FY2022-Q3. 10 of 17 entries say "Advanced", first in FY2022. Latest entry: 2026-08-05.
The whole theme swung hardest in 2018: 1 of 10 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- 2026-08-05AdvancedEarnings
「At the same time, we are focusing on strengthening the branding of the continuing brand “クーラクール” and acquiring new customers. We will accelerate the shift toward an operating structure centred on e-commerce sales and seek an early reduction in the deficit and a fundamental transformation of our earnings structure.」
The company further specified its apparel business restructuring by strengthening the branding of クーラクール, acquiring new customers, and shifting toward an operating structure centred on e-commerce sales. - FY2026AdvancedAnnual report
「In light of these circumstances, the Company began further streamlining and structural reform of the apparel business, including brand rationalization and a reduction in the number of stores. We will seek to improve operating efficiency through these measures and improve the earnings structure.」
Following the significant reduction of the apparel business, the Company narrowed its brands and reduced the number of stores, moving toward further streamlining and structural reform. - FY2026-H1RestatedAnnual report
「The apparel business, as our "clothing" business, is the Company's starting point. We have sought to enhance our competitive advantage by establishing unique brand value that embodies the "Kimuratan identity."」
Following the significant reduction of the apparel business, the Company continues to emphasize establishing unique brand value and competitive advantage rather than scale. - FY2025AdvancedAnnual report
「This was mainly due to the closure of 3 stores in the previous fiscal year, and the average number of operating stores in the interim period decreased from 9 in the previous fiscal year to 6.」
In the apparel business following the significant reduction, further store closures reduced the average number of operating stores from 9 to 5. While the rebuilding strategy continues to emphasize unique value and brand strength, the business is also continuing to shrink in scale. - FY2025-H1AdvancedAnnual report
「This was mainly due to the closure of 3 stores in the previous fiscal year, and the average number of operating stores in the interim period decreased from 9 in the previous fiscal year to 6.」
In the apparel business following the significant reduction, the average number of operating stores decreased from 9 in the previous fiscal year to 6. Same-store sales increased 17.4% year on year and EC sales increased 7.4%, but the segment loss was ¥52 million. - FY2024RestatedAnnual report
「In the apparel business, efforts to reduce the business in the previous consolidated fiscal year resulted in a significant reduction in the loss for the current consolidated fiscal year compared with the previous fiscal year. However, we recognize that rebuilding the business and returning it to profitability remain challenges for the future.」
Although the loss in the apparel business was significantly reduced following the major downsizing, business rebuilding and a return to profitability remain ongoing challenges. - FY2024-Q3RestatedAnnual report
「Going forward, rather than pursuing scale, we will focus on creating unique value, restoring and enhancing brand strength, and offering products made with a commitment to craftsmanship that earns customers’ genuine trust, with the aim of becoming a compact, profitable business.」
Following the significant reduction of the apparel business, the Company has reaffirmed its policy of emphasizing unique value, brand restoration and trusted product manufacturing rather than scale. - FY2024-Q2RestatedAnnual report
「Going forward, rather than pursuing scale, we will focus on creating unique value, restoring and enhancing brand strength, and offering products made with a commitment to craftsmanship that earns customers’ genuine trust, with the aim of becoming a compact, profitable business.」
Following the significant reduction of the apparel business, the Company has reaffirmed its policy of shifting from pursuing scale toward unique value, brand restoration and trusted product manufacturing. - FY2024-Q1RestatedAnnual report
「Going forward, rather than pursuing scale, we will focus on creating unique value, restoring and enhancing brand strength, and offering products made with a commitment to craftsmanship that earns customers’ genuine trust, with the aim of becoming a compact, profitable business.」
Following the significant reduction of the apparel business, the Company continues to shift from pursuing scale toward unique value, brand restoration and trusted product manufacturing. There were 9 stores at fiscal year-end, and the segment loss was ¥28 million. - FY2023AdvancedAnnual report
「Regarding the streamlining of the head-office workforce, we advanced the narrowing of brands and the review of business responsibilities resulting from the business reduction, reducing headcount by approximately 65% from the level as of February 2022 by the end of February 2023.」
Under the apparel business reduction plan, 208 stores were closed, head-office headcount was reduced by approximately 65% from the February 2022 level, and inventory reduction was completed. - FY2023-Q3AdvancedAnnual report
「By the end of the third quarter, we had reduced head-office headcount by approximately 52% from the level as of February 2022.」
Under the apparel business reduction plan, head-office headcount was reduced by approximately 52% from the February 2022 level, in addition to store closures. This represents progress from approximately 42% in the previous quarter. - FY2023-Q2AdvancedAnnual report
「Regarding the reduction of the apparel business, we planned to close 208 stores nationwide by December 2022 and began closing stores in stages in May 2022, while working to fully clear inventory and maximize cash flow through closing sales and EC channels. Regarding the streamlining of the head-office workforce, we advanced the narrowing of brands and the review of business responsibilities resulting from the business reduction, achieving a reduction of approximately 42% from the headcount as of February 2022 by the end of the second quarter.」
Under the apparel business reduction plan, 110 stores were closed and head-office headcount was reduced by approximately 42%. Brand and product rationalization, closing sales and inventory clearance through EC channels are also under way. - FY2023-Q1AdvancedAnnual report
「Regarding the streamlining of the head-office workforce, we have advanced the narrowing of brands and the review of business responsibilities resulting from the business reduction, achieving a reduction of approximately 40% from the headcount as of February 2022 by the end of the first quarter.」
As part of the apparel business reduction plan, head-office headcount was reduced by approximately 40% from February 2022 through brand rationalization and a review of business responsibilities. - FY2022AdvancedAnnual report
「The number of employees decreased by 15 from the end of the previous consolidated fiscal year. The main reason was staff reductions associated with the reduction of the apparel business based on the "Business Portfolio Transformation" announced on 14 February 2022.」
Staff reductions under the apparel business reduction plan were reflected in the results, and consolidated headcount decreased by 15 from the end of the previous fiscal year. - FY2022-Q3First statedAnnual report
「The key elements of the business reduction plan are as follows: ① close approximately 210 of the approximately 220 brick-and-mortar stores; ② reduce the number of sales staff at the stores to be closed and approximately 40 head-office employees in connection with the store closures and business reduction; ③ focus on areas where the Company has strengths and expertise, narrowing its brands and products to those for babies and girls; ④ after the reduction, focus sales on EC while exploring new ways to provide products and generate revenue; ⑤ eliminate excess production, curb discount sales and restore brand value over the long term; and ⑥ pursue clear differentiation and unique value creation with the aim of becoming a compact but one-of-a-kind company. We will complete the withdrawal and reduction by December 2022, leading to a return to profitability in the fourth quarter of the fiscal year ending March 2023 and full-year profitability in the fiscal year ending March 2024.」
For the apparel business, the Company presented for the first time an integrated business reduction plan involving the closure of approximately 210 of approximately 220 stores, head-office staff reductions, a focus on baby and girls' products, an EC-centered model, curbs on excess production and discount sales, and the restoration of brand value through differentiation.