Ryoden (8084) · InitiativeRestated
Brand Value Transformation: From Agency and Trading Company to Business Creation Company
First written in FY2023. 1 of 2 entries say "Restated". Latest entry: FY2024-Q1.
2entries
1years
0from disclosures
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The transformation of corporate value from an agency and trading company into a business creation companyA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
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- FY2024-Q1RestatedAnnual report
「On 1 April 2023, the company name changed from 菱電商事株式会社 to 株式会社RYODEN, and the company has been working to create new value as the new RYODEN.」
The company has continued to indicate its direction of creating new value as the “new RYODEN” after the change of corporate name. - FY2023First statedAnnual report
「To enable all stakeholders to appreciate the value of the new RYODEN as a “business creation company,” we are transforming the brand value that we have built as an “agency” and “trading company.”」
The company has positioned the transition to a business creation company as a transformation not only of its business model but also of the brand value associated with its traditional agency and trading company businesses, and has indicated a policy of developing original solutions as business brands and pursuing branding activities.