Retail media and retail demand chain through the acquisition of カタリナマーケティングジャパン
First written in FY2026. . Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026First statedAnnual report
「In January 2026, we made Catalina Marketing Japan Co., Ltd. (hereinafter, “CMJ”), which operates “AOUMI™,” one of Japan’s largest retail media networks, a wholly owned subsidiary. BIPROGY and CMJ aim to establish a platform that increases added value across the distribution industry, starting with the needs of consumers and local communities. By making sophisticated use of consumers’ purchasing and behavioral data, we aim to digitally connect data from retail sales floors through the supply chain and realize a “consumer- and community-led distribution demand chain.”」
Through making CMJ a wholly owned subsidiary in January 2026, we launched a vision for a distribution platform connecting purchasing and behavioral data, including AOUMI, from retail sales floors through the supply chain. - 2026-05-26First statedGeneral Meeting of Shareholders
「BIPROGY and CMJ aim to establish a platform that enhances the added value of the entire retail industry, starting with consumer and community needs. By making sophisticated use of consumers’ purchasing and behavioral data, they seek to digitally connect data from retail sales floors through to the supply chain and realize a consumer- and community-driven retail demand chain.」
This is the first independent record of the concept to make CMJ a wholly owned subsidiary and connect retail sales floors with the supply chain using purchasing and behavioral data.