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Starzen (8043) · InitiativeFirst stated

Redefining the Value of Domestic Branded Pork: “Genki no Baton” (a Branded Pork Initiative)

First written in FY2026. . Latest entry: FY2026.

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  1. FY2026First statedAnnual report

    「We also launched "Genki no Baton," a new initiative that redefines the value of domestically produced pork from the consumer's perspective and connects the nutritious pork carefully raised by producers with smiles for everyone. We will propose the value of branded domestically produced pork, characterised by twice the vitamin B1 content of conventional pork and a light flavour, to consumers who want to improve their health through food.」

    To strengthen sales of domestically produced pork, we launched a new product value proposition highlighting its health benefits and the care taken by producers. We emphasise that it contains twice as much vitamin B1 as conventional pork.
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Redefining the Value of Domestic Branded Pork: “Genki no Baton” (a Branded Pork Initiative) | Starzen Company Limited (8043) | Komori