Announced details
Household dining, food retailers and food-service establishments
Contains approximately twice as much vitamin B1 as ordinary pork (comparison based on loin meat)
The Starzen Group procures pigs from producers, processes and sells the pork, and delivers it to consumers through retailers and food-service establishments. Individual capital and personnel relationships: not disclosed.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Genki no Baton (Pass-the-Vitality), Kodawari Pork (quality-focused pork) |
| Relationship with the Company | The Starzen Group procures pigs from producers, processes and sells the pork, and delivers it to consumers through retailers and food-service establishments. Individual capital and personnel relationships: not disclosed. |
| Launch date | 28 May 2026 (the announcement date stating that the new brand had launched; the actual sales start date: not disclosed) |
| Applicable area | Household dining, food retailers and food-service establishments |
| Quantitative Effects | Contains approximately twice as much vitamin B1 as ordinary pork (comparison based on loin meat) |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The strengths of Kodawari Pork were not being communicated sufficiently and were difficult for consumers to recognize as a reason to purchase. The concept, design and name were therefore reviewed to communicate the values of vitality and health more clearly.