Mizuno (8022) · InitiativeDropped
Using Digital Technology to Identify Consumer Insights and Provide Customer Information
First written in FY2018. 1 of 2 entries say "Dropped", first in FY2019. Latest entry: FY2019.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Customer Analysis and Sales Expansion Through Digital MarketingA theme 8 companies write about · 0 as a headwind · 8 as a tailwind
1 other company's latest entry also says "Dropped".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
- FY2019DroppedAnnual report
「今後は、ランニングシューズの売上回復を目指し、欧米をはじめとした成熟市場と中国・東南アジアのような成長市場といったそれぞれの市場特性に応じた商品企画や販売戦略をより徹底して遂行してまいります。」
前年度にフットウエア回復手段として記載された「デジタルを活用した消費者インサイトの探求」や情報提供は、当年度の重点課題の記載では確認できない。 - FY2018First statedAnnual report
「We intend to support recovery by using digital tools to explore consumer insights, increase relevance, and provide customers with more services and information.」
The Group identified digital consumer-insight research, increased relevance, and service and information provision as recovery measures for the footwear business.