Mizuno (8022) · InitiativeDropped
Strengthening Emotional Value and Design to Meet Athleisure Demand
First written in FY2018. 1 of 2 entries say "Dropped", first in FY2019. Latest entry: FY2019.
2entries
2years
0from disclosures
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Same theme, other companies
Enhancing Athleisure Appeal and DesignA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2019DroppedAnnual report
「今後は、ランニングシューズの売上回復を目指し、欧米をはじめとした成熟市場と中国・東南アジアのような成長市場といったそれぞれの市場特性に応じた商品企画や販売戦略をより徹底して遂行してまいります。」
前年度に記載されたアスレジャー、情緒的価値、見た目の新規性や使用シーン適合型デザインの強化は、当年度の重点課題の記載では確認できない。 - FY2018First statedAnnual report
「As the fusion of fashion and sports represented by athleisure has become a global consumer preference, and emotional value that enriches daily life has become a purchasing factor alongside functionality, we will strengthen performance, comfort, visual novelty, and designs suited to consumers' use cases.」
The footwear product strategy calls for strengthening emotional value, visual novelty, and designs suited to use cases in addition to functionality and comfort.