Expanding the Luxury Brand Business Centered on DAKS
First written in FY2016. 14 of 37 entries say "Advanced", first in FY2019. Latest entry: 2026-08-07.
Sankyo Seiko moved to the "Worse" side of this theme in 2026.
1 other company's latest entry also says "Cited as achieved".
- FY2026WorsenedAnnual report
「However, as difficult market conditions are expected to continue for both “DAKS” and “LEONARD,” we carefully reviewed the profitability and other factors related to the brands to reduce the risk of future losses, and consequently recorded an inventory valuation loss of 530 million yen and an impairment loss of 1,526 million yen on trademarks, goodwill and other assets.」
After reviewing market conditions and profitability for both brands, the Group recorded an inventory valuation loss of 530 million yen and an impairment loss of 1,526 million yen on trademarks, goodwill and other assets. - FY2026-H1WorsenedAnnual report
「However, amid continued difficult market conditions, we reviewed the future business plans for both “DAKS” and “LEONARD” and recorded an impairment loss of 1,412 million yen on trademarks, goodwill and other assets during the current interim consolidated accounting period.」
While pursuing global expansion of DAKS and LEONARD, the Group recorded an impairment loss of 1,412 million yen on trademarks, goodwill and other assets after reviewing the business plans for both brands. - FY2025AdvancedAnnual report
「Centered on the British brand “DAKS” and French brand “LEONARD,” we are expanding the brand business globally, mainly in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand. In Japan, domestic Group companies selling DAKS and LEONARD through department stores and other channels began planning and selling “DAKS Mens” and “DAKS GOLF” within the Group in September 2024.」
The Group continued the global expansion of DAKS and LEONARD and began planning and selling DAKS Mens and DAKS GOLF in September 2024. - FY2025-H1AdvancedAnnual report
「Although the impact on earnings is limited, in September 2024 we began planning and selling “DAKS Mens” and “DAKS GOLF” within the Group.」
In addition to the existing Asian expansion and store development of DAKS, the Group began planning and selling DAKS Mens and DAKS GOLF in September 2024. - FY2024-Q3AdvancedAnnual report
「Overseas, we are expanding the brand business in Asian markets where DAKS, LEONARD and other brands are sold. In Hong Kong, we opened flagship stores for DAKS and LEONARD in July.」
The Asian expansion of DAKS and LEONARD progressed to the concrete opening of flagship stores for both brands in Hong Kong in July. - FY2024-Q2AdvancedAnnual report
「Centered on the British brand “DAKS” and French brand “LEONARD,” we are actively opening flagship stores mainly in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand, with the aim of enhancing brand value and expanding the brand business globally. In Japan, a domestic Group company selling DAKS and LEONARD through department stores and other channels opened the Omotesando store, LEONARD’s flagship store, in October, and is focusing on enhancing brand value while working to improve gross margins by emphasizing full-price sales. Overseas, we are expanding the brand business in Asian markets where DAKS, LEONARD and other brands are sold. In Hong Kong, we opened a new-concept store for DAKS and LEONARD in July.」
The expansion of DAKS and LEONARD was given concrete form through a new-concept store in Hong Kong in July and the opening of LEONARD’s Omotesando flagship store in Japan in October. - FY2024-Q1AdvancedAnnual report
「With the core brands “DAKS” and “LEONARD,” we are emphasizing higher brand value, strategically expanding our store network, and expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand. In Japan, domestic subsidiaries selling DAKS and LEONARD through department stores and other channels are strengthening their earnings structure by emphasizing full-price sales and working to improve gross margins. Store sales remained strong as opportunities to go out increased, resulting in higher sales and profit. Overseas, we are expanding operations in Asian markets where DAKS, LEONARD and other brands are sold. Store sales in Hong Kong were strong due partly to an increase in tourists following the resumption of travel between Hong Kong and China, while sales in Taiwan also remained strong, particularly at flagship stores. As a result, total sales for the business rose 37.2% year on year to 2,195 million yen, and segment profit (operating profit) increased 53.0% to 424 million yen.」
The fashion-related business continued strategic store development centered on DAKS and LEONARD, and strong domestic and overseas store sales resulted in sales of 2,195 million yen and segment profit of 424 million yen. - FY2023AdvancedAnnual report
「With the core brands “DAKS” and “LEONARD,” we are emphasizing higher brand value, strategically expanding our store network, and expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand. In the overseas business, we actively opened stores in Hong Kong and China, and sales and profit increased due to higher sales from the larger store network and a positive foreign-exchange impact.」
The fashion-related business expanded DAKS and LEONARD in Asia, including through active store openings in Hong Kong and China, and reported sales of 8,696 million yen and segment profit of 2,015 million yen. - FY2023-Q3AdvancedAnnual report
「With the core brands “DAKS” and “LEONARD,” we are emphasizing higher brand value, strategically expanding our store network, and expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand. As a result, total sales for the business rose 16.3% year on year to 6,374 million yen, and segment profit (operating profit) increased 52.5% to 1,752 million yen.」
The fashion-related business expanded DAKS and LEONARD through strategic store development in Asia and reported higher sales and profit. - FY2023-Q2AdvancedAnnual report
「With the core brands “DAKS” and “LEONARD,” we are emphasizing higher brand value, strategically expanding our store network, and expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand. We also acquired all shares of LEONARD FASHION SAS, bringing the company into the Group, and will work to further enhance LEONARD’s brand status and expand its business operations.」
LEONARD is identified alongside DAKS as a core brand, with strategic store expansion and the acquisition of LEONARD FASHION SAS aimed at enhancing brand status and expanding operations. - FY2023-Q1AdvancedAnnual report
「With the British brand “DAKS” at the core, we are emphasizing higher brand value and strengthening e-commerce sales while expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand. In the overseas business, we expanded operations in Asian markets where brands including “DAKS” are sold. Sales increased year on year due partly to more stores, and expenses such as personnel costs rose in connection with new openings, but operating profit increased. As a result, total sales for the business rose 16.0% year on year to 1,599 million yen, and segment profit (operating profit) increased 29.1% to 277 million yen.」
The fashion-related business expanded its operations in Asia, centered on DAKS, including through more stores, and reported higher sales and profit. - FY2022AdvancedAnnual report
「With the British brand “DAKS” at the core, we are emphasizing higher brand value and strengthening e-commerce sales while expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand.」
Continues the DAKS-centered Asian strategy, higher brand value, and stronger e-commerce sales, while also describing wider operations through new overseas store openings. - FY2022-Q3RestatedAnnual report
「With the British brand “DAKS” at the core, we are emphasizing higher brand value and strengthening e-commerce sales while expanding the brand business in Asian markets including Japan, China, Hong Kong, Macau, Taiwan, South Korea and Thailand.」
Continues to expand the DAKS brand business in Asian markets while enhancing brand value and strengthening e-commerce sales. - FY2022-Q2RestatedAnnual report
「With the British brand “DAKS” at the core, we are emphasizing higher brand value, strengthening e-commerce sales, and expanding the brand business mainly in the Asian market.」
Continues to emphasize higher brand value for DAKS, stronger e-commerce sales, and expansion mainly in Asia. No new store-opening milestone was stated. - FY2022-Q1RestatedAnnual report
「With the British brand “DAKS” at the core, we are emphasizing higher brand value, strengthening e-commerce sales, and expanding the brand business mainly in the Asian market.」
Reaffirms the policy of enhancing DAKS’s brand value, strengthening e-commerce sales, and expanding operations mainly in Asia. - FY2021-Q3RestatedAnnual report
「We will focus on expanding overseas the business centered on the “DAKS” brand, primarily in Asia.」
Reaffirms the policy of expanding overseas operations centered on DAKS, mainly in Asia. - FY2021-Q2RestatedAnnual report
「We will focus on expanding overseas the business centered on the “DAKS” brand, primarily in Asia.」
Reaffirms the policy of expanding the overseas brand business centered on DAKS. - FY2021-Q1RestatedAnnual report
「We will focus on expanding globally, primarily in Asia, with our core brand, “DAKS.”」
Reaffirms the policy of global expansion centered on DAKS, mainly in Asia. - FY2020AdvancedAnnual report
「To develop a comprehensive offering for a broad range of age groups, we launched the casual line “DAKS10” in the spring/summer 2020 season and began rolling it out in the United Kingdom, Japan, China, Hong Kong, Taiwan and South Korea, while actively pursuing new store openings in China.」
Concrete expansion of DAKS across age groups and regions through new stores in China and the launch of DAKS10 in the United Kingdom, Japan, China, Hong Kong, Taiwan and South Korea. - FY2020-Q3AdvancedAnnual report
「In the Chinese market, we have actively expanded our store network to broaden DAKS’s sales channels, including reopening the flagship store in Shanghai after renovation and opening 5 new stores.」
The Group concretely expanded DAKS’s sales channels in China by renovating the Shanghai flagship store and opening 5 new stores. - FY2020-Q2RestatedAnnual report
「Against this backdrop, the Group is implementing various strategies to maximize the brand value of its flagship brand, “DAKS,” and expand earnings.」
Continues to present a policy of maximizing the brand value of DAKS, its flagship brand, and expanding earnings. - FY2020-Q1RaisedAnnual report
「Against this backdrop, the Group is implementing various strategies to maximize the brand value of its flagship brand, “DAKS,” and expand earnings.」
The wording has strengthened from “further enhance brand value” to the more ambitious goal of “maximizing brand value.” - FY2019AdvancedAnnual report
「In Asia, “DAKS” already has stores in Japan, Hong Kong, Macau, China, Taiwan, South Korea, Thailand, Myanmar and elsewhere. We will open more new stores and expand our sales channels sequentially. In May 2019, we also launched an e-commerce business in Hong Kong using the internet.」
Gives concrete form to the expansion of the DAKS brand business through new stores and wider sales channels in Asia, as well as the launch of e-commerce in Hong Kong. - FY2019-Q3RestatedAnnual report
「Against this backdrop, our Group has implemented various strategies to maximize the brand value of its core brand, “DAKS,” and expand earnings, while continuing to pursue thorough management efficiency.」
Continues to present a policy of expanding earnings by maximizing the brand value of DAKS, its flagship brand. - FY2019-Q2RestatedAnnual report
「Against this backdrop, our Group has implemented various strategies to maximize the brand value of its core brand, “DAKS,” and expand earnings, while continuing to pursue thorough management efficiency.」
Continues to present a policy of expanding earnings by enhancing the brand value of core brand DAKS. - FY2019-Q1RestatedAnnual report
「We will work to further enhance the brand value of our core brand, “DAKS,” and expand earnings.」
Reaffirms the policy of expanding earnings by enhancing the brand value of DAKS as a core brand. - FY2018RestatedAnnual report
「In addition, we will advance a brand strategy targeting the luxury segment centered on “DAKS,” expand our brand business globally in Japan, Europe, North America, Asia and elsewhere, and grow the business.」
Reaffirms the policy of expanding the brand business in the luxury segment and in domestic and overseas markets, centered on DAKS. - FY2018-Q2RestatedAnnual report
「We will also make every effort to further enhance the brand value of our core brand, “DAKS.”」
Positions DAKS as a core brand and states a policy of further enhancing its brand value in addition to expanding the business. - FY2017RestatedAnnual report
「In addition, we will advance a brand strategy targeting the luxury segment centered on “DAKS,” expand our brand business globally in Japan, Europe, North America, Asia and elsewhere, and grow the business.」
Restates the policy of expanding the brand business in the luxury segment and in domestic and overseas markets, centered on DAKS. - FY2016First statedAnnual report
「We will advance a brand strategy targeting the luxury segment centered on “DAKS,” expand our brand business globally in Japan, Europe, North America, Asia and elsewhere, and grow the business.」
Positions DAKS as the core brand and targets the luxury segment and markets in Japan, Europe, North America and Asia.