Establishing Customer Engagement Processes in the Digital Society
First written in FY2021. 4 of 5 entries say "Advanced", first in FY2022. Latest entry: FY2024.
61 other companies' latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「To realise a "100-year-old brand," the Group will work to rebuild its fashion jewellery business, expand its department-store and e-commerce channels, deepen customer engagement and promote its OMO strategy.」
The digital customer touchpoint policy has been incorporated into the Seventh Medium-Term Management Plan through expansion of the e-commerce channel and promotion of an OMO strategy. - FY2024-Q3AdvancedAnnual report
「In particular, the e-commerce channel continued to perform well, recording double-digit growth.」
Regarding digital customer touchpoints, the company describes the specific progress of double-digit growth in its e-commerce channel. - FY2023-Q2AdvancedAnnual report
「The EC business also benefited from the full-scale renewal of its site in March, and sales expanded steadily.」
Regarding digital customer touchpoints, the company states that sales grew steadily as a result of the full-scale renewal of its e-commerce site in March. - FY2022AdvancedAnnual report
「We will further deepen engagement with customers by making greater use of digital technology, thereby improving customer experience value.」
The company’s policy on establishing customer engagement through digital technology has progressed toward specific applications aimed at improving customer experience value. - FY2021First statedAnnual report
「We will work to improve the effectiveness of our growth strategy after the COVID-19 pandemic subsides by “strengthening brand power” and “establishing an engagement process with customers in the digital society.”」
The company explicitly identifies establishing a customer engagement process in the digital society as a new initiative to implement its growth strategy after the COVID-19 pandemic subsides.