Focusing Domestic Sales on Core and Areas of Growing Demand
First written in FY2016. 5 of 6 entries say "Reframed", first in FY2019. Latest entry: FY2026.
Shofu moved to the "Worse" side of this theme in 2019.
The whole theme swung hardest in 2024: 2 of 18 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2026ReframedAnnual report
「In the Japanese market, the company is working to increase the market shares of restorative filling materials, CAD/CAM materials, and preventive care and dental care products, thereby strengthening the foundation of its domestic business.」
The company has given more concrete form to its domestic sales priorities, shifting from the previous focus on core and high-growth demand areas to increasing the market shares of restorative filling materials, CAD/CAM materials, and preventive care and dental care products. - FY2024ReframedAnnual report
「In Japan, the company is expanding its CAD/CAM-related product lineup and strengthening its sales strategy in the preventive care field.」
The company has given more concrete form to its domestic sales priorities by focusing on expanding its CAD/CAM-related product lineup and strengthening its sales strategy in preventive care. - FY2022ReframedAnnual report
「Based on the recognition that it should “maintain and expand its presence in the Japanese market while seeking to expand its overseas business” and that “initiatives outside the existing framework, not merely an extension of the past, are necessary,” the company pursued proactive business activities.」
The company has broadened the positioning of domestic sales from its previous focus on priority product areas to maintaining and expanding its presence in the Japanese market and pursuing initiatives outside the existing framework. - FY2021ReframedAnnual report
「In Japan, the company will promote efficient sales activities with the post-COVID environment in mind, while also seeking to strengthen its information services for dental professionals.」
The company has reframed its domestic sales initiatives as improving efficiency with the post-COVID environment in mind and strengthening information services for dental professionals. - FY2019ReframedAnnual report
「In Japan, the company will seek to develop new customers by strengthening consultative sales activities, while enhancing sales promotion activities such as seminars.」
For domestic sales, the company explicitly identifies consultative sales, new customer development and seminars in addition to its previous focus on core and high-growth demand areas. - FY2016First statedAnnual report
「In Japan, the company is promoting sales activities focused on its core product areas and product areas expected to see growing demand, while working to build a solid sales base.」
In Japan, the company aims to build its sales base through sales activities focused on selected product areas.