Announced details
Music performance, music production and electronic musical instruments
GO:KEYS 3 was launched in 2024 and is described as being popular with a wide range of users. Usage results for GO:KEYS 3 Minion are Not disclosed.
The product was planned and produced by Roland under a merchandising agreement with Universal Studios Licensing LLC. Specific capital or personnel relationships with Illumination and UP&E are Not disclosed.
Illumination is an animation production company founded by Chris Meledandri in 2007. UP&E is a business division that develops NBCUniversal’s brands, intellectual property and characters. NBCUniversal is a subsidiary of Comcast Corporation. Detailed company information on Universal Studios Licensing LLC is Not disclosed.
Information on the impact on business performance is Not disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | GO:KEYS 3 Minion, GO:KEYS 3 |
| Counterparty | Universal Studios Licensing LLC, Illumination, Universal Products & Experiences (UP&E) |
| Counterparty overview | Illumination is an animation production company founded by Chris Meledandri in 2007. UP&E is a business division that develops NBCUniversal’s brands, intellectual property and characters. NBCUniversal is a subsidiary of Comcast Corporation. Detailed company information on Universal Studios Licensing LLC is Not disclosed. |
| Relationship with the Company | The product was planned and produced by Roland under a merchandising agreement with Universal Studios Licensing LLC. Specific capital or personnel relationships with Illumination and UP&E are Not disclosed. |
| Launch date | 4 August 2026 (Tuesday): dedicated website scheduled to go live. The product launch timing is scheduled to be announced around September 2026; the launch date is Not disclosed. |
| Applicable area | Music performance, music production and electronic musical instruments |
| Usage history | GO:KEYS 3 was launched in 2024 and is described as being popular with a wide range of users. Usage results for GO:KEYS 3 Minion are Not disclosed. |
| Impact on Business Performance | Information on the impact on business performance is Not disclosed. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To incorporate the popularity and distinctive world of the Minions and create a model that enables a wide range of users, including beginners, to enjoy music.