Mismatch Between the Sales Price Range and Existing Customers’ Budgets; Confusion on the Sales Front Line
First written in FY2023-Q2. 1 of 2 entries say "Materialised", first in FY2023. Latest entry: FY2023.
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- FY2023MaterialisedAnnual report
「The number of orders received declined substantially, partly because price increases resulting from the wood shock created a budget mismatch between the sales price range of our core products and our existing customer base.」
The budget mismatch with our existing customer base caused by price revisions and changes in sales methods materialized, leading to a 55.8% decline in the number of contracted units. - FY2023-Q2First statedAnnual report
「Although the profitability of individual sales improved following the revision of sales prices, a budget mismatch arose between the price range of our core products and our existing customer base. In addition, successive changes to our sales methods caused disruption at sales sites, resulting in a substantial decline in the number of orders received in the first half.」
It states that the revision of sales prices and changes to sales methods caused a budget mismatch with our existing customer base and disruption at sales sites, resulting in a substantial decline in the number of orders received in the first half.