Worth reading
31Immaterial
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
101.4
Year-on-year percentage for the same monthWording
Conditional
How definitive the wording is.Sales for this month
April 2026Fiscal year ending March 2027Net Sales
+1.4%
Number of Customers / Total
-0.4%
Number of Customers / Men
+1.5%
Number of Customers / Women
-4.6%
Cumulative from Start of Period
+1.4%
Year-on-year change by componentThe bars use a logarithmic scale. This allows the relative sizes of the other items to be read even when one item is much larger than the others.
Other products
+55.8%
Core product sales · Men · New customers
+25.6%
Hair enhancement · Women
+22.3%
Core product sales · Women · New customers
-17.1%
Made-to-order wigs · Women
-14.2%
Core product sales · Women · Total
-10.8%
Made-to-order wigs · Men
+10.1%
Core product sales · Men · Total
+8.1%
Core product sales · Total · New customers
-7.8%
Hair care products · Women
-7.8%
Hair growth care and services · Women
-7.2%
Core product sales · Men · Repeat customers
+6.3%
Core product sales · Women · Repeat customers
-6.1%
Julia Auge (ready-made wigs)
-5.2%
After-sales services · Men
+4.9%
Core product sales · Total · Repeat customers
+2.3%
Hair care products · Men
+2.3%
Hair enhancement · Men
+1.6%
Total sales
+1.4%
After-sales services · Women
+1.2%
Hair growth care and services · Men
-1.0%
Major product sales · Total · Total
-0.1%
Monthly Commentary
As preliminary figures, the disclosure presents year-on-year sales comparisons by gender and product, as well as total customer visits.
Scope of aggregation: Standalone
| Item | Details |
|---|---|
| Month Covered | April 2026 |
| Fiscal Year Covered | Fiscal year ending March 2027 |
| Scope of aggregation | Standalone |
| Year-on-year change in monthly net sales | 101.4 |
| Year-on-Year Change in Customer Count | Total 99.6 / Men 101.5 / Women 95.4 |
| Cumulative Year-on-Year Change from Start of Period | 101.4 |
| Year-on-year change by category | Name Made-to-order wigs · Men / Year on year 110.1, Name Made-to-order wigs · Women / Year on year 85.8, Name Hair enhancement · Men / Year on year 101.6, Name Hair enhancement · Women / Year on year 122.3, Name Hair growth care and services · Men / Year on year 99, Name Hair growth care and services · Women / Year on year 92.8, Name Core product sales · Men · New customers / Year on year 125.6, Name Core product sales · Men · Repeat customers / Year on year 106.3, Name Core product sales · Men · Total / Year on year 108.1, Name Core product sales · Women · New customers / Year on year 82.9, Name Core product sales · Women · Repeat customers / Year on year 93.9, Name Core product sales · Women · Total / Year on year 89.2, Name Core product sales · Total · New customers / Year on year 92.2, Name Core product sales · Total · Repeat customers / Year on year 102.3, Name Major product sales · Total · Total / Year on year 99.9, Name Hair care products · Men / Year on year 102.3, Name Hair care products · Women / Year on year 92.2, Name After-sales services · Men / Year on year 104.9, Name After-sales services · Women / Year on year 101.2, Name Julia Auge (ready-made wigs) / Year on year 94.8, Name Other products / Year on year 155.8, Name Total sales / Year on year 101.4 |
| Key KPIs | Indicator name Cumulative customer visits · Men / Value 101.5 Year-on-year percentage for the same month, Indicator name Cumulative customer visits · Women / Value 95.4 Year-on-year percentage for the same month, Indicator name Cumulative customer visits · Total / Value 99.6 Year-on-year percentage for the same month |
| Monthly Commentary | As preliminary figures, the disclosure presents year-on-year sales comparisons by gender and product, as well as total customer visits. |
Items this document does not state (13)
Net sales for the monthTotal-store sales, year on yearSame-Store Sales, Year on YearYear-on-Year Change in Average Spend per CustomerCumulative Sales from Start of PeriodSales by categoryNumber of Stores at Period-EndNumber of stores opened during the monthNumber of stores closed during the monthFactors Affecting the ChangeMeasures from the following month onwardMonthly trend for the same period last yearNext Scheduled Disclosure
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.No specific reasons for the sales fluctuations are provided. The disclosure also notes that the figures are preliminary and differ from the figures reported in the financial results, and that there is a time lag between the contract and product delivery for custom-made wigs.
How to read this page
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