Pop-up Store Operations Business Using Anime and Character Content
First written in FY2018-Q3. 1 of 3 entries say "Advanced", first in FY2018. Latest entry: FY2019-Q1.
0 other companies' latest entry also says "Restated".
- FY2019-Q1RestatedAnnual report
「The company is also expanding experience-based stores by adding elements of experiential consumption to pop-up stores, or limited-time shops, using content such as anime and films.」
The company continues to expand experience-based pop-up stores using content such as anime and films. - FY2018AdvancedAnnual report
「For pop-up stores using anime and manga content, we worked to create new businesses, including the rollout of a new type of experiential store that went beyond merely planning and selling merchandise by incorporating experiential consumption such as visitor participation in events and attraction experiences.」
The company developed its pop-up store operations from a merchandise-centered model into experience-based stores that include event participation and attractions. - FY2018-Q3First statedAnnual report
「As part of efforts to expand into business areas related to manufacturing, we launched a pop-up store operation using anime and character content. We provide an end-to-end service spanning planning, content procurement, merchandise production and store operations, and aim to expand the business through the synergies between our manufacturing expertise and attractive content.」
The company launched a new business that provides integrated planning, content procurement, merchandise production and store operations using anime and character content.