Contraction of the Domestic Market Due to the Declining Birth Rate
First written in FY2017. 4 of 6 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2023: 10 of 30 companies on the "Worse" side.
2 other companies' latest entry also says "Dropped".
- FY2024DroppedAnnual reportThe previously disclosed contraction of the domestic market due to the declining birth rate, and the measures to address different age groups, women and light users, are not presented separately in the business risks and issues to be addressed for the fiscal year.
- FY2022RestatedAnnual report
「The business environment surrounding the company has also remained challenging, as the impact of the COVID-19 pandemic has compounded the diversification of personal consumption and the declining birth rate.」
The company continues to identify domestic business-environment risks, including the declining birth rate. - FY2021RestatedAnnual report
「The business environment surrounding the company has also remained challenging, as the impact of the COVID-19 pandemic has compounded the diversification of personal consumption and the declining birth rate.」
The company continues to identify business-environment risks, including the declining birth rate. - FY2020RestatedAnnual report
「The business environment surrounding the company remains extremely challenging, as the impact of the spread of COVID-19 has compounded the diversification of personal consumption, the declining birth rate and the consumption tax increase.」
The company continues to identify the declining birth rate as a business-environment factor. - FY2018RestatedAnnual report
「As Japan's birth rate continues to decline, the number of younger customers is expected to decrease over the medium to long term in Japan. The company aims to build a business less susceptible to the effects of the declining birth rate by planning and manufacturing products targeting not only teenagers but also customers in their 30s and 40s, and by actively launching products targeting women and light users to broaden its customer portfolio.」
The company reiterated the risk of a decline in the younger population due to the declining birth rate, along with measures to broaden its target market to people in their 30s and 40s, women and light users. - FY2017First statedAnnual report
「As Japan's birth rate continues to decline, the number of younger customers is expected to decrease over the medium to long term in Japan. The company aims to build a business less susceptible to the effects of the declining birth rate by planning and manufacturing products targeting not only teenagers but also customers in their 30s and 40s, and by actively launching products targeting women and light users to broaden its customer portfolio.」
The company identified the launch of products targeting women and light users, in addition to younger people, as a response measure.