Brand Strategy and Development of a New Product Series

「2026年はＳＮＳを活用した情報発信を強化し、さらなるブランド価値の向上を図るとともに、将来的な収益拡大につながる顧客基盤の構築を進めています。」

「In addition, to address market needs, we launched the Swarina II walking aid, which incorporates functional improvements to an existing product. Since its launch, we have pursued active sales efforts for the product as a priority offering, strengthening proposals to existing customers while also working to develop new customers. As a result, market recognition has steadily improved, and we are laying the groundwork for expanding orders in the future. In terms of brand value, we launched the new AURULA brand in 2024 and began building its brand platform. In 2025, we opened a brand page on our website and conducted public relations activities to raise market awareness. In 2026, we are strengthening information dissemination through social media, working to further enhance brand value while building a customer base that will contribute to future revenue growth.」

「The Company has been developing a walking aid with a new type of grip by combining its walking-aid design and development technology with Taica's materials development technology. The walking aid equipped with this grip is hereinafter referred to as “the walking aid.”」

「During the consolidated fiscal year, we created a brand page on our website to raise brand awareness. These initiatives have gradually increased awareness of the brand, and sales have remained solid.」

「In terms of brand value, we are promoting the “AURULA” brand. The brand pursues design that is not confined by the conventional framework of assistive products and that blends naturally into living spaces. It is gradually gaining recognition as a brand that supports users’ independence and enhances the value of daily life. We will continue to establish the brand’s identity in the market through new product planning and communications.」

「In “3. Redesigning Brand Value,” we launched the new brand “AURULA,” which provides everyday products connecting declining physical function with comfortable living through design inspired by natural movements in daily life and focused solely on the essentials.」

「In “3. Redesigning Brand Value,” we launched the new brand “AURULA,” which provides everyday products connecting declining physical function with comfortable living through design inspired by natural movements in daily life and focused solely on the essentials.」

「③ Redesigning brand value: We will build a new brand encompassing silver cars, canes, wheelchairs, bathing aids and other products, making our customers’ lives more comfortable and safer.」

「With the aim of achieving stable, sustained growth and increasing corporate value, the Group pursued measures to address rising raw material prices, including streamlining the production system at its production base in China and revising product prices, as well as active business development including expanding sales of new products to increase its market share in the categories it has entered.」

「The Group pursued active business development, including expanding sales of new products to increase its market share in the categories it has entered.」

「The Group pursued active business development, including expanding sales of new products to increase its market share in the categories it has entered.」

「The Group launched the walkers “Citrea Wide,” “Citrea R” and “Citrea Wide R,” which are products covered by long-term care insurance. … It launched the “Uni Plus Middle Shower Chair.” … It newly launched “Tsukamari Handrails,” which can be used safely around water. … It launched the “Cialic” series of shoes for seniors.」

「In addition, orders for the walker “Citrea,” launched in November 2020, remained strong through care channels,」

「The Group launched the walker “Michele,” a product covered by long-term care insurance.」

「During the 9-month consolidated period under review, the Group’s net sales increased due to the launch of the new women’s rollator-type walker “Michele,” the recovery of orders through care channels as the effects of the voluntary recall in the previous consolidated fiscal year subsided, the receipt and shipment of a large order for silver cars from South Korea, and the addition of sales from newly consolidated subsidiaries, among other factors,」

「Against this backdrop, our Group continues to pursue its business activities under the following 4 principal management policies: “1. Expanding the range of products handled,” “2. Expanding senior-related businesses,” “3. Establishing the care-robot business,” and “4. Developing overseas businesses.”」

「Under “2. Brand strategy (developing new product series),” the rollator-type walker “Michele,” launched in November 2017 under the “GENTIL MARRONE” brand, was subject to a voluntary recall in August 2018 because defects occurred in some products. Since then, adoption has gradually been secured and orders are beginning to recover.」

「For the rollator-type walker “Michele,” which has been subject to a voluntary recall since August 2018, the shipment of replacement products with the defective areas improved to business partners (wholesalers) is progressing smoothly and is scheduled to be completed during the consolidated fiscal year.」

「However, regarding the rollator-type walker “Michele,” launched in November 2017, the Group determined that a defect could occur in a very small portion of the products and conducted a voluntary recall of products already shipped in order to replace or repair them.」

「Under “2. Brand strategy (developing new product series),” adoption of the rollator-type walker “Michele,” launched in November 2017, has increased at rental wholesalers and other businesses as awareness of the product has become established.」

「The Group launched the new “GENTILMARRONE” brand, focused on design and targeting men of the baby-boomer generation, with the aim of developing the market for welfare equipment for men.」

「Under “2. Brand strategy (developing new product series),” the Group began sales in October 2017 of the rollator-type walker “Michele” and quad cane “Fabio” as the first products under “GENTILMARRONE,” a product brand targeting the men’s market among active seniors.」