Environmental Activities by TSUBAKI FOR EARTH
First written in FY2022-Q1. 1 of 2 entries say "Advanced", first in FY2022. Latest entry: FY2022.
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- FY2022AdvancedAnnual report
「In August 2022, we began selling upcycled products made from marine plastic waste that had washed ashore on the Goto Islands in Nagasaki Prefecture. We also worked to communicate the brand mission of creating a positive cycle for society and the planet, as well as for people, including by giving customers upcycled products made from empty containers we had collected as a benefit marking the brand’s second anniversary.」
Environmental activities were expanded from community-participation initiatives under TSUBAKI FOR EARTH to the commercialization of upcycled products made from marine plastic waste and used containers. - FY2022-Q1First statedAnnual report
「In November 2021, as part of the “TSUBAKI FOR EARTH” project to engage with the global environment through camellias and other natural assets of the Goto Islands, the brand’s point of origin, we worked with local residents to communicate the value of marine waste through hands-on activities ranging from collection to sorting, washing, cutting, colour separation and crushing, as well as workshops that transformed it into simple products.」
For the first time, the company reported a community-participation workshop offering hands-on experience in collecting and recycling marine waste, based on the natural assets underlying the Goto camellia brand.