Increasing Brand Awareness and Sales Through Advertising
First written in FY2019-Q2. 6 of 9 entries say "Restated". Latest entry: FY2021.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
6 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「The Company is also continuing promotional activities centered on the web, and changed its operating metric from CPA to ROAS from the previous fiscal year, reflecting the resulting figure in its marketing activities.」
The Company is continuing advertising centered on the web and is reflecting its policy of changing the operating metric from CPA to ROAS in its marketing activities. - FY2021-Q3ReframedAnnual report
「The Company has also reduced costs by reviewing its offline advertising and promotional activities.」
In addition to its traditional web-centered advertising activities aimed at raising awareness and increasing sales, the Company is placing greater emphasis on reducing costs by reviewing offline advertising. - FY2020ReframedAnnual report
「The Company also plans to continue promotional activities centered on the web and is in the process of changing its operating metric from CPA to ROAS.」
The Company has indicated its intention to continue advertising centered on the web while changing its operating metric from CPA to ROAS. - FY2020-Q3RestatedAnnual report
「The Company also actively engaged in advertising and promotional activities, mainly through web advertising, to raise awareness and generate further sales growth going forward.」
Advertising and promotional activities centered on web advertising are continuing with the aim of raising awareness and increasing sales. - FY2020-Q2RestatedAnnual report
「The Company also actively engaged in advertising and promotional activities, mainly through web advertising, to raise awareness and generate further sales growth going forward.」
Advertising and promotional activities centered on web advertising are continuing with the aim of raising awareness and increasing sales. - FY2019RestatedAnnual report
「To this end, the Company plans to acquire more new customers by continuously improving service quality and strengthening its sales capabilities through the recruitment and training of talented personnel.」
Measures to raise awareness, strengthen sales capabilities and acquire new customers through advertising and the recruitment and training of personnel are continuing. - FY2019-Q4RestatedAnnual report
「To further increase sales in the future, we have actively conducted advertising and promotional activities, centered on web advertising and TV commercials, to raise awareness.」
Advertising and promotional activities centered on web advertising and TV commercials are continuing. - FY2019-Q3RestatedAnnual report
「To further increase sales in the future, we have actively conducted advertising and promotional activities, centered on web advertising and TV commercials, to raise awareness.」
Advertising activities centered on web advertising and TV commercials continue. The disclosed customer acquisition cost for the cumulative second quarter was ¥10,646. - FY2019-Q2First statedAnnual report
「To further increase sales in the future, we have actively conducted advertising and promotional activities, centered on web advertising and TV commercials, to raise awareness.」
The Company newly identifies web advertising and TV commercials as measures to raise awareness and sales.