Explicit Definition of Management Philosophy, MISSION, VISION and VALUE
First written in FY2021. 1 of 2 entries say "Reframed", first in FY2023. Latest entry: FY2023.
B&P moved to the "Worse" side of this theme in 2024, 1 year before the typical company in this theme (2025).
The whole theme swung hardest in 2022: 3 of 17 companies on the "Worse" side.
12 other companies' latest entry also says "Reframed".
- FY2023ReframedAnnual report
「Our Purpose, the reason for our existence, is: “Bring our customers' brand services to life and make people's lives more enjoyable and memorable.” Our Vision, the future we aim to realize, is: “Value the spirit of challenge and creativity, become a company with sustainable corporate development and rewarding work.” Our Mission, the role we must fulfill, is: “Support our customers' sales promotion and marketing activities and continue contributing to the development of Japanese society and local communities.” Our Value, the common values of the organization, is: “Inspire and bring happiness to the people around us through reliability founded on the highest standards of integrity and originality founded on the pursuit of the essence.”」
In addition to the previous management philosophy, Mission, Vision and Value, the company articulated its Purpose and defined its reason for existence as “bringing our customers' brand services to life and making people's lives more enjoyable and memorable.” - FY2021First statedAnnual report
「Our management philosophy is: “Through better work, create happiness for all employees in both material and spiritual terms and contribute to society.” Our MISSION, the role we must fulfill, is: “Support our customers' sales promotion and marketing activities and continue contributing to the development of Japanese society and local communities.” Our VISION, the future we aim to realize, is: “Value the spirit of challenge and creativity, become a company with sustainable corporate development and rewarding work.” Our VALUE, the common values of the organization, is: “1. Reliability founded on the highest standards of integrity; 2. Originality founded on the pursuit of the essence, inspiring and bringing happiness to the people around us.”」
In addition to its management philosophy, the company has articulated its MISSION, VISION and VALUE, identifying contribution to customers and society, sustainable development, reliability and originality as the organization's common foundation.