Announced details
Corporate characters, mascots, promotional merchandise, merchandise for sale, promotional activities, brand awareness, fan marketing, trade shows, events, and campaigns
株式会社イデイ is a consolidated subsidiary of B&P Co.,Ltd.
株式会社イデイ is an advertising and sales promotion company founded in 1977. From its Osaka headquarters and Tokyo office, it provides one-stop services including advertising planning, sales promotion, event management, Web and social media initiatives, and video and design production.
Osaka headquarters and Tokyo office (detailed address: Not disclosed)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | ぬいぐるみLAND (original plush toy production service) |
| Counterparty overview | 株式会社イデイ is an advertising and sales promotion company founded in 1977. From its Osaka headquarters and Tokyo office, it provides one-stop services including advertising planning, sales promotion, event management, Web and social media initiatives, and video and design production. |
| Relationship with the Company | 株式会社イデイ is a consolidated subsidiary of B&P Co.,Ltd. |
| Launch date | 8 July 2026 (already launched) |
| Applicable area | Corporate characters, mascots, promotional merchandise, merchandise for sale, promotional activities, brand awareness, fan marketing, trade shows, events, and campaigns |
| Location | Osaka headquarters and Tokyo office (detailed address: Not disclosed) |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To expand the scope of its proposals by leveraging イデイ’s planning and proposal capabilities, against a backdrop of the growing use of original characters and mascots by companies and organizations for promotional purposes, demand for event merchandise, and the growing popularity of nui-katsu, or plush-related activities.