BanG Dream!’s Media Mix and Exposure Initiatives
First written in FY2020-Q2. 18 of 23 entries say "Advanced", first in FY2020-Q3. Latest entry: 2026-10-16.
3 other companies' latest entry also says "Advanced".
- 2026-10-16AdvancedOther Disclosures
「初日のアクティブユーザー数に関しては、概ね想定どおりでございました。」
『バンドリ！ アワーノーツ』について、初日のアクティブユーザー数は想定どおりと説明された一方、海外からの不正アクセスによる接続不良と離脱、バージョンアップ対応が示された。 - FY2026AdvancedAnnual report
「The mobile game “BanG Dream! Girls Band Party!” reached its 9th anniversary in March 2026.」
For BanG Dream!, the existing mobile game reached its 9th anniversary. The history also records the September 2026 launch of BanG Dream! Our Notes (Bandori! Our Notes) and the July 2026 start of the TV anime Bandori! Yume∞Mita, adding new touchpoints between the game and anime. - FY2025-H1RestatedAnnual report
「Sales of BanG Dream! merchandise event products and live goods remained strong in Japan and overseas, numerous new products were launched under the PalVerse figure brand, and orders from overseas wholesalers increased for boxed capsule-toy products, resulting in continued strong performance.」
BanG Dream!-related merchandise event products and live goods continued to perform well in Japan and overseas, supporting the continued expansion of the IP across multiple merchandise and product channels. - FY2024AdvancedAnnual report
「The new bands “MyGO!!!!!” and “Ave Mujica” from the BanG Dream! project gained popularity in Japan and overseas and performed well.」
For BanG Dream!, the domestic and overseas development and popularity of the new bands MyGO!!!!! and Ave Mujica contributed to business growth. - FY2024-Q3End of joint business agreement with Craft EggAnnual report
「The contracts that ended during the third quarter of the current consolidated fiscal year were as follows: an agreement to jointly plan, produce and operate the mobile online game “BanG Dream! Girls Band Party!” and promote profits from the use of this content.」
The joint planning, production and operation agreement with Craft Egg for BanG Dream! Girls Band Party! ended during the third quarter of the current consolidated fiscal year. - FY2024-Q2AdvancedAnnual report
「As part of the BanG Dream! project’s future development, the new band “Mugendai Mewtype” was launched.」
The new band “Mugendai Mewtype” was launched as part of the BanG Dream! project, expanding the media mix, including real-band activities. - FY2024-Q1AdvancedAnnual report
「While pursuing sustainable operations in mobile games overall through a review of operating costs, we advanced the media mix by adding the new band “MyGO!!!!!” to the mobile game “BanG Dream! Girls Band Party!” to coincide with the significant attention surrounding the TV anime “BanG Dream! It’s MyGO!!!!!”.」
The new band “MyGO!!!!!” was added to “BanG Dream! Girls Band Party!” in conjunction with the TV anime, advancing the media mix strategy. - FY2023-Q3AdvancedAnnual report
「In mobile games, “BanG Dream! Girls Band Party!” reached its 6th anniversary and received a major update involving extensive additions and changes.」
“BanG Dream! Girls Band Party!” reached its 6th anniversary and received a major update. - FY2022AdvancedAnnual report
「“BanG Dream! Girls Band Party!” celebrated its 5th anniversary in March 2022, and various initiatives were implemented, together with the announcement of a major update for its 6th anniversary.」
5th-anniversary initiatives were implemented for BanG Dream! Girls Band Party!, and a major update for its 6th anniversary was announced. - FY2022-Q3AdvancedAnnual report
「“BanG Dream! Girls Band Party!” celebrated its 5th anniversary on 16 March 2022, and numerous commemorative initiatives were implemented, including in-game campaigns, a commemorative anime and events.」
In line with the 5th anniversary of “BanG Dream! Girls Band Party!”, in-game campaigns, a commemorative anime and events were held. - FY2022-Q1AdvancedAnnual report
「“BanG Dream! Girls Band Party! for Nintendo Switch” was released on 16 September 2021, marking Bushiroad’s full-scale entry into console games.」
For BanG Dream!, a title for Nintendo Switch was released on 16 September 2021, advancing the company’s full-scale entry into console games. - FY2021RestatedAnnual report
「“BanG Dream! (バンドリ！)” is an IP developed from the unique concept of voice actors who play the characters also performing instruments in live concerts. Fans have been acquired through multiple channels via this music activity, as well as a broad media mix spanning anime, TCG, MOG and MD, together with extensive advertising and promotion.」
The media mix strategy for BanG Dream! was reaffirmed, combining real bands, anime, TCG, MOG, MD and advertising and promotion to attract fans. - FY2021-Q4AdvancedAnnual report
「For “BanG Dream! Girls Band Party!” (the company’s own IP, distributed by another company), an in-game event was held to commemorate its 4th anniversary.」
An in-game event was held to commemorate the 4th anniversary of an existing BanG Dream!-related game. - FY2021-Q3AdvancedAnnual report
「In addition, among new mobile games, “Argonavis from BanG Dream! AAside” (the company’s own IP, distributed by another company) was released on 14 January 2021, and “Assault Lily Last Bullet” (another company’s IP, distributed by another company) was released on 20 January 2021. “Grisaia: Chronos Rebellion” (another company’s IP, distributed by the company), developed by Frontwing Lab, with which we have a business alliance, was released on 26 November 2020.」
The launch of new mobile games, including titles related to BanG Dream!, progressed, with multiple titles developed using combinations of the company’s own and other companies’ IP and distributed by the company and other companies. - FY2021-Q2Weakening sales of existing mobile gamesAnnual report
「Meanwhile, as stay-at-home demand subsided, sales of existing mobile games, including “BanG Dream! Girls Band Party!” (the company’s own IP, distributed by another company), were somewhat soft.」
As stay-at-home demand subsided, sales of existing mobile games, including BanG Dream! Girls Band Party!, were somewhat soft. - FY2020AdvancedAnnual report
「In addition, total full-year revenue from the entire “BanG Dream!” IP, including other divisions, exceeded ¥10 billion for the first time, making it the first IP to achieve the company’s target of annual revenue of at least ¥10 billion.」
For BanG Dream!, total full-year revenue across the entire IP exceeded ¥10 billion for the first time through a media mix spanning music, anime, TCG, MOG and MD. - FY2020-Q4AdvancedAnnual report
「For “BanG Dream!” (the company’s own IP), we developed a media mix centred on the 2 TV anime series “BanG Dream! 3rd Season” and “Argonavis from BanG Dream!”. In April, “Today Is a Whole Day of ‘BanG Dream!’” was broadcast on NHK-FM, and its related hashtag reached No. 1 in Twitter’s worldwide trends, among other developments that continued to generate significant attention.」
A media mix was developed through 2 TV anime series, a radio programme and other channels, and the related hashtag reached No. 1 in Twitter’s worldwide trends. - FY2020-Q3AdvancedAnnual report
「Existing titles also performed steadily, including “BanG Dream! Girls Band Party!” (the company’s own IP), which reached No. 1 in the App Store top grossing rankings for the second time in November.」
BanG Dream! Girls Band Party! reached No. 1 in the App Store top grossing rankings for the second time. - FY2020-Q2First statedAnnual report
「There were numerous promotional exposure initiatives for the “BanG Dream!” IP, including the “Toshimaen collaboration,” “Fuji-Q collaboration” and “BanG Dream! Girls Band Party! Cafe 2019”」
The company expanded the IP through multiple touchpoints, including collaborations, cafés, in-game initiatives, MD and media mix projects.