Original Capsule Toy Brand TAMA-KYU
First written in FY2020-Q3. 4 of 7 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2022.
No other company in this theme has enough history to compare yet.
- FY2022RestatedAnnual report
「In addition to popular IP, non-character products, led by TAMA-KYU, performed well, and capsule-toy sales remained strong throughout the year.」
Non-character products, including TAMA-KYU, and popular IP products performed well throughout the year. - FY2022-Q3AdvancedAnnual report
「As in the second quarter, the capsule-toy business is performing steadily, supported by stable sales of the original capsule-toy brand “TAMA-KYU (たまきゅう)” and popular third-party IP such as “Genshin” and “The Quintessential Quintuplets.” Event sales at the “Garupa 5th Anniversary BanG Dream! × animate World Fair 2022” and “hololive SUPER EXPO 2022” also ended successfully, and sales progressed steadily across each channel.」
In addition to stable sales of TAMA-KYU and third-party IP products, sales at exhibitions and events were strong, and the capsule-toy business and each sales channel performed steadily. - FY2022-Q2AdvancedAnnual report
「The capsule-toy business has raised the sales base, which is recovering toward pre-pandemic levels. The original capsule-toy brand “TAMA-KYU (たまきゅう)” has grown into a core business, and products such as “Mahjong Tiles You Want to Cut,” volume 4 of the popular “Office Stamp” series, and “Sauna Kit,” a collaboration product with “Sauna Ikitai,” attracted attention on television and social media. Merchandise based on third-party IP, including “Genshin” and “The Quintessential Quintuplets,” also made a significant contribution.」
The capsule-toy business’s sales base recovered, and TAMA-KYU grew into a core business. New products and collaboration products attracted attention on television and social media. - FY2021-Q3AdvancedAnnual report
「The company released topical products from the original capsule-toy brand “TAMA-KYU (たまきゅう),” including “60% More Animals,” “Trap,” and “Really Makes a Sound Drum.”」
TAMA-KYU released several topical products and maintained firm capsule-toy sales. - FY2021-Q2AdvancedAnnual report
「Against this backdrop, the original capsule-toy brand “TAMA-KYU (たまきゅう)” marked its first anniversary and released several hit products, including “Office Stamp” and “Self-Expression Badges.” Capsule-toy sales remained firm even amid the COVID-19 pandemic.」
TAMA-KYU marked its first anniversary, released several hit products, and maintained firm sales even during the COVID-19 pandemic. - FY2020RestatedAnnual report
「The company is also actively developing original new businesses, including the capsule-toy brand “TAMA-KYU (たまきゅう).”」
The development of original merchandise and capsule-toy businesses, including TAMA-KYU, is continuing. - FY2020-Q3First statedAnnual report
「The original capsule-toy brand “TAMA-KYU” was well received.」
The rollout of an original capsule-toy brand was first mentioned.