Bushiroad (7803) · RiskWorsened
Risk Relating to Advertising Effectiveness
First written in FY2020. 1 of 2 entries say "Worsened", first in FY2021. Latest entry: FY2021.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Uncertainty in the efficiency of user acquisition through advertisingA theme 60 companies write about · 61 as a headwind · 0 as a tailwind
Bushiroad moved to the "Worse" side of this theme in 2021, the same year as the typical company in this theme.
The whole theme swung hardest in 2020: 4 of 25 companies on the "Worse" side.
2 other companies' latest entry also says "Worsened".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 60 companies compared. The sentences above are computed from all 60.Full recordFilings, disclosures and news, newest first
- FY2021WorsenedAnnual report
「Advertising expenses accounted for a substantial 45% of selling, general and administrative expenses during the consolidated fiscal year.」
Advertising expenses were reported to account for 45% of SG&A expenses, up from the 43% reported previously. - FY2020First statedAnnual report
「Advertising expenses accounted for a substantial 43% of selling, general and administrative expenses during the consolidated fiscal year.」
Advertising expenses accounted for 43% of SG&A expenses, and the risk that operating income could be affected if the expected advertising impact is not achieved, together with diversification through multiple advertising methods, was identified for the first time.