Developing a flow- and stock-based healthcare business through Colantotte RESNO
First written in FY2022. 2 of 4 entries say "Restated". Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025RestatedAnnual report
「In April 2023, the brand changed from one for “rest” to one for “sleep,” and we have been offering products that support comfortable sleep while improving blood flow through the power of magnets.」
The company positions RESNO as a sleep-related brand and offers recovery wear, magnetic pillows, leg warmers, eye masks, and other products. - FY2024RestatedAnnual report
「In April 2023, the brand changed from one for “rest” to one for “sleep,” and we have been offering products that support comfortable sleep while improving blood flow through the power of magnets.」
The company positions RESNO as a sleep-related brand and continues to offer products that support sleep. - FY2023ReframedAnnual report
「Since April 2019, we have sold Colantotte RESNO (Colantotte RESNO), a new product line under the Colantotte brand. In April 2023, it was transformed from a brand for “rest” into a brand for “sleep.” The product lineup includes recovery wear, magnetic pillows, and sleep supplements that support comfortable sleep while improving blood flow through the power of magnets.」
The company has changed RESNO’s positioning from “rest” to “sleep” and redefined it as a brand offering sleep-related products. - FY2022First statedAnnual report
「Our growth strategy is to start with product sales, track trends in awareness and the number of purchasing customers, and, over the medium term, develop service businesses based on experiences that generate synergies with our products, with the aim of developing a two-pillar business model comprising flow and stock revenues.」
The company is pursuing a policy of expanding RESNO from product sales into a service business and developing a two-pillar flow- and stock-based model over the medium term.