Rising demand for high-value-added products driven by stay-at-home consumption and working from home

「As a result, net sales increased by ¥80 million year on year to ¥8,503 million. As a result, net sales increased by ¥331 million year on year to ¥1,803 million. As a result, net sales increased by ¥199 million year on year to ¥1,702 million. As a result, the amount increased by ¥56 million year on year to ¥165 million.」

「As a result, sales increased by ¥3 million from the previous interim accounting period to ¥4,059 million. As a result, sales increased by ¥120 million from the previous interim accounting period to ¥656 million. As a result, sales increased by ¥88 million from the previous interim accounting period to ¥816 million. Overseas exports began in the second quarter, including OEM supply to Indonesia, resulting in an increase of ¥28 million from the previous interim accounting period to ¥87 million.」

「Customer traffic at furniture retailers is recovering. Sales of Serta's new mattress products, including the Sweet Series, Alium and Sirius, increased, and collaborations with luxury hotels continued to perform well against plan. Sales of individual ligne roset products also grew significantly year on year, increasing by ¥477 million from the previous interim accounting period to ¥3,934 million. Demand for investment in hotel renovations and new projects remained strong during the interim accounting period, and the trend toward higher orders continued. The acquisition of large-scale projects contributed to an increase of ¥206 million from the previous interim accounting period, bringing sales to ¥536 million. Sales of the flagship products ROSETTogo, ROSETCalin and ROSETPrado continued to grow significantly. Sales at the ligne roset Nagoya store, which opened in June 2024, also progressed favorably against plan, increasing by ¥133 million from the previous interim accounting period to ¥728 million. The company is strengthening coordination with shops and showrooms, but sales decreased by ¥8 million from the previous interim accounting period to ¥121 million.」

「Sales to furniture retailers were ¥7,202.849 million, sales to commercial facilities were ¥801.473 million, sales to shops and showrooms were ¥1,317.000 million, sales to housebuilders were ¥271.348 million, and other sales were ¥115.939 million, for a total of ¥9,708.610 million.」

「Sales to furniture retailers decreased by ¥229.375 million from the cumulative total for the same period of the previous year, despite campaigns for ligne roset products, increased corporate demand for those products, and luxury-hotel mattress projects performing ahead of plan. Customer traffic at furniture retailers continued to stagnate as consumer spending shifted toward dining, travel and services from the second quarter. Sales to commercial facilities decreased by ¥74.351 million. Hotel occupancy rates improved year on year, and demand for mattress renovations and new projects was recovering from the COVID-19 pandemic, with the company's current orders also increasing year on year. However, this investment demand is expected to be delayed until the next fiscal year. Sales to shops and showrooms increased by ¥156.476 million. The campaign commemorating the 50th anniversary of the launch of ROSETTogo was successful, the second phase of the campaign also performed well, and digital promotion contributed to e-commerce sales. Sales to housebuilders increased by ¥9.775 million as events held by housebuilders were in the process of recovering.」

「Campaigns for ligne roset products and luxury-hotel mattress projects continued to perform well for furniture retailers. However, as consumer spending shifted toward dining, travel and services, customer traffic at furniture retailers stagnated, causing sales to decrease by ¥176.553 million from the cumulative total for the same period of the previous year. Sales to commercial facilities increased by ¥2.612 million, despite improving hotel occupancy rates year on year. Sales to shops and showrooms increased by ¥78.286 million, as sales of high-end ligne roset products, particularly the campaign commemorating the 50th anniversary of the launch of the flagship ROSETTogo product, continued to perform well.」

「Sales to furniture retailers decreased by ¥28.522 million from the cumulative total for the same period of the previous year. Although customer traffic increased during the May holiday period following the easing of COVID-19 restrictions, there was also a rush to purchase before the company's price increases in May, followed by a reactionary decline. Sales to commercial facilities increased by ¥33.909 million from the cumulative total for the same period of the previous year. Hotel occupancy rates have been improving year on year, and the company's current orders from hotels have increased, showing signs of recovery. However, the hotel industry faces labor shortages as many employees left during the COVID-19 pandemic, and investment in renovations and new projects is expected to begin from the third quarter onward. Sales to shops and showrooms increased by ¥57.909 million from the cumulative total for the same period of the previous year. Sales of high-end products have continued to increase since the end of the previous fiscal year, and a campaign commemorating the 50th anniversary of the launch of the flagship RosetTogo product was successful.」

「Sales of ligne roset products and high-end products such as Serta Tradition remained strong, driven by consumers reassessing their personal-space environments at home. However, in addition to stay-at-home demand during the COVID-19 pandemic having run its course, customer traffic at furniture retailers stagnated following the explosive spread of the seventh wave from the second quarter, resulting in a decrease of ¥144.522 million from the previous fiscal year.」

「Although sales of high-priced mattresses such as ligne roset products and Serta Tradition remained solid in the furniture retailer channel, customer traffic at furniture retailers continued to stagnate from the second quarter, partly due to the explosive spread of COVID-19. Sales in the furniture retailer channel decreased by ¥90.108 million from the same cumulative period of the previous year.」

「Sales of ligne roset products to furniture retailers remained strong, partly due to consumers reassessing their personal-space environments at home. However, in addition to stay-at-home demand related to the spread of COVID-19 having run its course, customer traffic at furniture retailers stagnated due to the explosive spread of the seventh wave during the second quarter, resulting in a decrease of ¥28.580 million from the cumulative total for the same period of the previous year.」

「The increase in purchasing appetite described as stay-at-home demand, which had continued from the previous fiscal year, appears to have run its course. For general furniture retailers, sales of bed-related products fell below the cumulative total for the same period of the previous year because customer traffic at key furniture retailers declined. Meanwhile, sales of high-end sofas under the ligne roset brand progressed favorably, and sales to shops and showrooms significantly exceeded the cumulative total for the same period of the previous year, helped by the renovated Tokyo showroom and the ligne roset Fukuoka store, among other factors.」

「By sales channel, demand for furniture and interiors from furniture retailers has increased against the backdrop of changes in consumers' lifestyles and purchasing behavior caused by stay-at-home trends during the COVID-19 pandemic. However, demand from commercial facilities has remained sluggish due to tighter global restrictions on overseas travel, a sharp decline in inbound tourists caused by calls to refrain from travel, and a decrease in domestic travelers.」

「Although stay-at-home consumption in the furniture and interior products industry has begun to settle following the easing of restrictions on going out, our mattress and ligne roset sales have remained solid as consumers reassess their living environments. In particular, sales volumes of Serta Tradition, launched as a new mattress product, have continued to increase since its launch.」

「In the furniture and interior industry, demand for higher-value-added products increased, driven by stay-at-home consumption associated with requests to refrain from going out and by working from home, and sales generally progressed favorably.」