Customer Relationship Management through CRM Implementation and BtoBtoC Development
First written in FY2024. 1 of 3 entries say "Advanced", first in FY2025. Latest entry: 2026-05-08.
The whole theme swung hardest in 2017: 2 of 9 companies on the "Worse" side.
0 other companies' latest entry also says "Cited as achieved".
- 2026-05-08Cited as achievedEarnings
「These resulted from the acquisition of assets associated with the migration of core systems and related activities.」
The acquisition of assets associated with the migration of core systems was cited as a factor behind the increase in property, plant and equipment. - FY2025AdvancedAnnual report
「We introduced CRM (Customer Relationship Management) to improve customer satisfaction and strengthen sales promotion by building customer relationships through information.」
The company implemented the CRM introduction policy announced in FY2024 and began using CRM to build customer relationships, improve customer satisfaction, and promote sales. - FY2024First statedAnnual report
「As part of our promotion strategy, we will maximize the effectiveness of our ongoing digital marketing activities, including social media advertising, to communicate brand value. Through the introduction of CRM (customer relationship management), we will also build and strengthen good relationships with customers and further develop our B2B2C business model.」
In addition to existing digital advertising, e-commerce, and initiatives to drive traffic to stores, the company identified the development of a B2B2C model connecting business-to-business transactions with consumers through CRM-based customer relationship management and engagement as a new initiative.