Declining Birthrate, Population Aging, Population Decline and Intensifying Competition
First written in FY2021. 1 of 3 entries say "Mitigated", first in FY2023. Latest entry: FY2026.
Dreambed moved to the "Worse" side of this theme in 2026, 6 years after the typical company in this theme (2020).
The whole theme swung hardest in 2025: 3 of 7 companies on the "Worse" side.
4 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In the industries for beds, living-room sofas, interior goods and other products, competition to attract customers for new purchases and replacements is intensifying amid the declining birthrate, aging population and population decline. Combined with the rise of specialty retailers that control manufacturing and retailing (SPAs), this is expected to result in gradual declines in sales and profit from our existing businesses.」
In addition to the existing risks of population decline and intensifying competition, it explicitly stated that sales and profit from existing businesses are expected to decline gradually. - FY2023MitigatedAnnual report
「We will provide high-value-added products and services that address diverse consumer needs through a multibrand strategy. We will also conduct research aimed at expanding into overseas markets.」
It explicitly identified a multibrand strategy and overseas market research as responses to the declining birthrate, aging population, population decline and intensifying competition. - FY2021First statedAnnual report
「In the mattress market, competition to attract consumers for new purchases and replacements is intensifying as a result of the declining birthrate, aging population and population decline. The rise of specialty retailers that control manufacturing and retailing (SPAs) has added to the pressure, creating a market environment that requires further strengthening of competitiveness.」
With limited scope for demand growth, it recognized intensifying competition resulting from the rise of SPAs and other factors as a risk.