Announced details
Color contact lenses; use in daily life, at work, at school and on holidays
5.6 million lenses sold across the series (total sales shipped by the company)
Approval numbers for highly controlled medical devices: 30200BZX00030A01 / 30500BZX00093A01
6F, Hongo MK Building, 1-28-34 Hongo, Bunkyo-ku, Tokyo
1Day: 20% off; 1Month: 15% off (during the campaign period)
The company does not address Contract Value / Impact on Business Performance.
Total sales shipped by the company (basis for calculating the 5.6 million lenses)
| Item | Details |
|---|---|
| Names of Products / Services Covered | FAIRY, SHIMMERING SERIES, NEUTRAL SERIES, FAIRY 1Day, FAIRY 1Month |
| Offering price | 1Day: 20% off; 1Month: 15% off (during the campaign period) |
| Launch date | 1 July 2026 (brand visual refresh, already implemented ahead of schedule at physical stores and certain retailers) / 15 July 2026 (campaign scheduled to begin) |
| Applicable area | Color contact lenses; use in daily life, at work, at school and on holidays |
| Registration number and expiry date | Approval numbers for highly controlled medical devices: 30200BZX00030A01 / 30500BZX00093A01 |
| Location | 6F, Hongo MK Building, 1-28-34 Hongo, Bunkyo-ku, Tokyo |
| Usage history | 5.6 million lenses sold across the series (total sales shipped by the company) |
| Source | Total sales shipped by the company (basis for calculating the 5.6 million lenses) |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To further emphasize the brand’s “sheer” and “refined” qualities and respond to customer requests to “see the actual color and shimmer before choosing” and “purchase immediately in stores.”