Moving ビーラン Away from Its Winter-Heavy Product Mix and Achieving Profitability Early
First written in FY2025. 7 of 11 entries say "Advanced", first in 2026-05-14. Latest entry: 2026-09-03.
The whole theme swung hardest in 2020: 2 of 11 companies on the "Worse" side.
11 other companies' latest entry also says "Advanced".
- FY2026WorsenedAnnual report
「We recognise issues in the sale of some products, but going forward we will improve the accuracy of data-based demand forecasts, fundamentally review our sales strategies and rigorously optimise inventory levels.」
The company states that sales issues with some products at BEERAN are ongoing, and continues to identify structural improvements, including demand forecasting, sales strategies and inventory optimisation, as challenges to be addressed. - FY2026-H1WorsenedAnnual report
「In the Co-Creation and Self-Creation Value-Added Service, the cosmetics brand for which the company holds exclusive distribution rights progressed as planned. However, the consolidated subsidiary primarily selling snow apparel reported lower sales and profit due to competition, weather and other factors, with net sales of ¥331.629 million.」
The consolidated subsidiaries focused on snow apparel, including BEERAN, reported lower revenue and lower profit due to competition and weather conditions. - FY2025First statedAnnual report
「BEERAN, whose main business is selling snow apparel, had been affected by product mix issues caused by seasonal fluctuations and slow-moving inventory, which weighed on profitability, and we have been working to address these issues. We are now undertaking a fundamental review of product merchandising, developing and expanding high-value-added products that can be sold year-round, including pet and outdoor brands, and optimising the supply chain by reducing logistics costs. We aim to achieve early profitability and establish a stable earnings base by moving away from a winter-heavy earnings structure.」
The company has newly organised measures aimed at achieving profitability and stabilising earnings at BEERAN by addressing slow-moving inventory and seasonal concentration through reforms to product merchandising, year-round products, logistics costs and the supply chain.